The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for content valuation, acquisition, and programming decisions. Let's take as an example "The New Adventures of Winnie the Pooh" TV series and see how Parrot Analytics' demand data can help make informed decisions.
Firstly, our demand data shows that "The New Adventures of Winnie the Pooh" has good audience demand, that is 6.6 times the average show in the United States over the last 30 days. Demand for the show has been decreasing recently; thus, executives might consider it when thinking about the valuation of the content.
Regarding programming decisions, executives can use the Parrot Analytics data to rank "The New Adventures of Winnie the Pooh" in its genre. The show ranks at the 93.6th percentile in the comedy genre, in March, which indicates that it has more demand than 93.6% of all comedy titles in the United States. Furthermore, the audience that enjoys watching this show also like other titles, which executives could potentially acquire or create similar content, such as "Talespin", "DuckTales (2017)", and "Arthur".
Marketing decisions can be informed by the Parrot Pulse, which provides an independent measure of global performance. The show has good worldwide audience demand across all platforms, and its momentum, the pace of growth, is likewise okay. The show has outstanding longevity, measuring how well audience demand is maintained over time, which means executives can consider creating follow-up content to keep the audience engaged.
In addition, executives can use Parrot Analytics' data to evaluate Franchisability (spin-off potential), and Reach (the number of people expressing demand for a show) to make further informed decisions on extending the brand and expanding its audience.
Demand data is also useful for considering distribution decisions. Top 10 global markets by demand allow executives to evaluate whether a show can travel and achieve success in different markets. In "The New Adventures of Winnie the Pooh" case, Russia is currently the number one market globally. This provides executives with valuable information about where to focus their marketing and distribution efforts in the future.
In conclusion, understanding audience demand is crucial for making informed content valuation, acquisition, programming, and distribution decisions. Parrot Analytics demand data has shown us that "The New Adventures of Winnie the Pooh" has good demand in both the US and internationally, has excellent longevity, and is a highly engaging series. Executives can use this data to make smarter decisions in their strategic planning for the future of their businesses.
This is The New Adventures Of Winnie The Pooh's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The New Adventures Of Winnie The Pooh travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The New Adventures Of Winnie The Pooh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Adventures Of Winnie The Pooh, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for The New Adventures Of Winnie The Pooh in the United States. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.