The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are constantly seeking ways to make more informed decisions in the competitive and ever-changing world of television. One important tool in a decision-maker's arsenal is demand data, which can help to illuminate audience interest and guide both content and acquisition decisions. One excellent example of demand data's utility is in an analysis of "Truth Be Told (2019)" for October 2023 in the United States.
Firstly, executives can use demand data to get a sense of audience interest in a show. For example, in the United States, demand for "Truth Be Told (2019)" was 8.7 times the audience demand of the average show over the last 30 days. Additionally, the show has higher demand than 96.3% of all drama titles, making it a standout within its genre. It's important to note, however, that the audience demand for this show has been decreasing recently and that this show has dropped in its rank by 360 spots during October in the United States. Paying attention to these changes in demand metrics can help executives make informed content decisions.
Furthermore, demand data can be an incredibly useful tool in assessing a show's potential value. For example, by examining the top 10 global markets where "Truth Be Told (2019)" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This can help network executives determine the show's potential value in those regions and decide whether or not to move forward with distribution efforts.
Demand data can also provide valuable insights regarding content acquisition decisions. For example, executives can leverage demand data to understand audience preferences by analyzing the shows that fans of "Truth Be Told (2019)" also like. Paying attention to this type of data can help content distributors and platform executives make decisions about which shows to acquire and cultivate into a lineup.
Furthermore, executives can benefit from using demand data to inform their marketing and promotional efforts. In the case of "Truth Be Told (2019)", demand spiked in late October, suggesting a potential opportunity to ramp up promotional activities during that period. Additionally, examining the show's performance over the last year versus the last 30 days can provide insights into recent trends in audience engagement that can be used to guide promotional strategies.
In conclusion, demand data is an invaluable tool for entertainment executives in a variety of capacities. By examining audience interest through demand data, executives can make better-informed decisions about content, acquisition, distribution, and programming. "Truth Be Told (2019)" provides an excellent example of how demand data can be leveraged to develop a more nuanced understanding of a show's performance.
This is Truth Be Told (2019)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Truth Be Told (2019) travels internationally.
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Over the last 7 days, people who watch Truth Be Told (2019) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Truth Be Told (2019), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 27, 2023, 1 p.m. PST using tv demand analytics from Parrot Analytics for Truth Be Told (2019) in the United States. We provide our partners with smart media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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