The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are always seeking insights that can inform your content and distribution decisions. Analysis of "Ultimate Tag" is an excellent example of how demand data can help make informed decisions.
The show "Ultimate Tag" is performing well in the United States, with demand that is 2.7 times higher than average over the last 30 days, indicating that it has higher audience demand than 91.3% of all reality titles in the country. Furthermore, demand for the show has increased over the past 90 days. As an executive, by leveraging such insights, you can use demand data to access the value of a TV series to determine how much to spend on acquiring the content.
Understanding similarities between preferred shows of audiences that like "Ultimate Tag" also helps create a more optimized content strategy. Knowing which shows resonate with audiences allows content creators and researchers to develop new TV shows that will appeal to similar viewers and attract new ones. This type of demand-informed content strategy can lead to the creation of exciting and well-performing shows that will increase revenues, ratings, and subscribers for your platform.
Travelability, another important dimension of the Parrot Pulse, is essential in determining the next steps in content distribution. Poor travelability for "Ultimate Tag" suggests that it may have limited international demand relative to its home market. On the other hand, understanding how well the show is performing in its home market (in this case, the United States) should help in making informed decisions on content distribution.
For content distributors, pay TV, or linear networks, knowing the geographical regions where their content performs well can be the difference between distribution success and failure. By analyzing the specific top 10 global markets where "Ultimate Tag" is most in-demand over the last 30 days, and how it's performing against the average TV show in each of those markets, the distributor can make more informed decisions on which content is most likely to perform well in which market.
In conclusion, analyzing Parrot Analytics demand data for "Ultimate Tag" can help entertainment executives make more informed decisions by enabling them to assess a TV series' ability to drive subscriptions and reduce churn, determine how much to spend on acquiring content, evaluate the ROI of a particular title, assess how well a show is performing against the average TV show in specific global markets, and make educated decisions on content distribution. Finally, it is important to remember that using demand data for content valuation remains critical for determining the economic value of any title on any platform, which ultimately maximizes returns for the stakeholders.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Ultimate Tag is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ultimate Tag, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Ultimate Tag in the United States. We provide our partners with extensive television series capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.