The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for insights to help you make more informed content decisions. One way to achieve this is by using demand data. A prime example of this is "PAW Patrol," a show that is gaining popularity in South Africa. With 17.5 times the audience demand of the average show in South Africa over the last 30 days, this show's demand is exceptional. By understanding the factors behind this increase, you can make more informed decisions about content valuation, distribution, acquisition and programming.
Content valuation can be achieved using demand data to answer how much a series or title is worth and assess its ability to drive subscriptions and mitigate churn. With exceptional audience demand in South Africa, "PAW Patrol" can be considered a strategic asset for any streaming platform. The increased popularity of "PAW Patrol" in South Africa can also be used to estimate cannibalization of audiences if the title is available on multiple services. Using demand data and Parrot Analytics' content valuation system, you can calculate the value of this title to any platform in any region and estimate its ROI.
If you are interested in acquiring or distributing content, demand data can provide you with valuable insights. By examining the demand for "PAW Patrol" in South Africa, you can determine which type of content exhibits opportunity to acquire or produce. You can also identify new opportunity markets for content distribution and assess demand over time. This will help you make more informed decisions about which titles to invest in and how to allocate resources.
As a programming executive, demand data can help you make decisions about content scheduling and release strategy. By examining the demand for "PAW Patrol" in South Africa, you can learn about the optimal release strategy for the content. You can also use this data to identify which elements of the content are most popular among fans and optimize upcoming productions for success.
Demand data can also be used to gauge the effectiveness of marketing campaigns and measure their impact. For instance, momentum measures the pace of growth. For "PAW Patrol," momentum has been exceptional and can be used to gauge the effectiveness of the show's marketing campaign. Although it has been performing well over the last year, demand for "PAW Patrol" has increased significantly over the last 30 days. This indicates that recent marketing efforts for the show have been effective.
Finally, examining demand data can provide you with insights into the show's performance across different global markets. By examining the top 10 global markets where "PAW Patrol" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This means that the show has potential for global expansion and success.
In conclusion, demand data is a valuable tool for entertainment executives looking to make more informed decisions about content valuation, distribution, acquisition and programming. Using data from shows like "PAW Patrol" can provide insights into the effectiveness of marketing campaigns, optimal release strategies, and opportunities for global expansion. By using demand data, you can better understand which titles are worth investing in and how to allocate resources appropriately. This will ultimately help you drive subscriber acquisition, retention and growth and elevate your content offerings to the next level.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in South Africa as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. TVOKids, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for South Africa. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as PAW Patrol.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as South Africa to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as PAW Patrol from partners like TVOKids.
Studios in South Africa are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for PAW Patrol? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as South Africa, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TVOKids to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in South Africa. Contact us now to leverage a return-focused selection criteria for title acquisition from TVOKids by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as PAW Patrol. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TVOKids to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. PAW Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVOKids by incorporating country-specific trend and market demand factors for all markets including South Africa. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as PAW Patrol, including those that have not even been released. Appeal to your target markets, including South Africa, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on May 9, 2024, 10:02 p.m. PST using demand analytics from Parrot Analytics for PAW Patrol in South Africa. We provide our partners with valuable TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.