The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today need data-driven insights when it comes to making important decisions about content, acquisition, distribution, and programming. With the help of comprehensive demand data, these executives can make better-informed decisions that can potentially drive greater success for their businesses.
Taking "Max Headroom," for example, we can see how demand data can be used to make various strategic decisions. Firstly, we can assess the show's content valuation based on its demand data. With 3.8 times the audience demand over the last 30 days than the average show in Australia, "Max Headroom" is performing relatively well. Comparing its demand to the average show within the same timeframe, demand for "Max Headroom" is 8.6% higher. When we look at the show's demand within the last 90-days period, we can see that the demand has been decreasing recently. Therefore, if we're planning to acquire the rights to this show, this information can be used to determine its potential value.
Entertainment executives can also use demand data to make programming decisions by comparing the show's performance within its genre. "Max Headroom" ranks at the 96.9th percentile in the drama genre, indicating that it has higher demand than 96.9% of all drama titles in Australia. Additionally, exploring the top 10 global markets where "Max Headroom" is in-demand proves that this show outperforms the demand of the average TV show in each of these markets. With the United States being "Max Headroom"'s number one market globally and the show achieving outstanding audience demand of 4.0x, it would be reasonable to assume that airing or marketing "Max Headroom" in the United States would drive significant engagement and viewership.
Based on different time frames, executives can also gauge the show's momentum and longevity. The momentum can be assessed to identify if the show's growth is satisfactory or not, while longevity measures how well audience demand is maintained over time. With "Max Headroom," we can conclude that its momentum is okay, and longevity is outstanding, indicating that the show has lasting appeal.
We can also explore how fans of "Max Headroom" consume content with other titles in common. Other shows that fans tend to watch along with "Max Headroom" include "Monarch: Legacy Of Monsters," "Beacon 23," "Loki," "Star Trek: Deep Space Nine," "Star Trek: Picard," "Star Trek: Discovery," "Foundation," "Marvel's The Punisher," and "For All Mankind." This information can be used to inform content decisions involving similar genres or talent for future productions or acquisitions.
Finally, demand data can also inform distribution decisions with regards to targeting specific markets for regional expansion. By comparing "Max Headroom"'s demand across different markets, entertainment executives can find the most popular genres in the local market and optimize release strategies accordingly. For example, with "Max Headroom," we see that the demand for the show in Australia is good, indicating that the show could do well in the Australian market. Therefore businesses targeting Australian audiences should focus on distributing or promoting this show within their platforms.
Demand data is a powerful tool that television executives can use to inform their strategies. The information on "Max Headroom" outlined above is just the tip of the iceberg, as demand data can answer various questions such as how much a show is worth, what audience enjoys what genre, how can franchise opportunities be created, how effective is a marketing campaign, and more. By leveraging demand data, business leaders can make more informed content, acquisition, distribution, and programming decisions, drive greater success, and retain their competitive edge.
Max Headroom's travelability to Australia in the last 30 days is 10%, which means that the audience demand for Max Headroom is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Max Headroom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Max Headroom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Max Headroom, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Max Headroom in Australia. We provide our partners with comprehensive TV series insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.