The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, you can use demand data to make more informed decisions about your content acquisition. In the case of "Never Mind The Buzzcocks", you can evaluate its demand metrics to determine its popularity and potential performance on your platform.
Demand for "Never Mind The Buzzcocks" in Australia over the last 30 days was 2.5 times the average show, indicating that this TV series is in demand and popular among Australian audiences. This information can be used to estimate content valuation and determine how much to spend on the acquisition of this TV program.
By analyzing the show's performance in other markets, you can assess its global appeal and travelability. Although its travelability (international demand relative to its home market) is poor, "Never Mind The Buzzcocks" has good demand metrics in several other markets, including the United Kingdom, Germany, China and the United States. As a TV executive, this information can be helpful in deciding which markets to prioritize for content acquisition.
You can also use demand data to evaluate the show's performance in its genre and compare it with its peers. In October 2023, "Never Mind The Buzzcocks" ranked at the 97.2th percentile in the variety genre, which means it has higher demand than 97.2% of all the variety titles in Australia. Furthermore, examining other TV series that are popular among the same audience as "Never Mind The Buzzcocks" (e.g., "American Dad!" and "It's Always Sunny In Philadelphia") can lead to insights on the types of content to acquire or develop in the future.
Demand data can also inform your decisions concerning programming strategy. In the case of "Never Mind The Buzzcocks", its demand spiked in late October 2023 in Australia which may indicate a potential untapped market. By evaluating the top 10 global markets where the series is popular, you can make data-driven decisions on how to allocate funds to maximize your future content investments and increase audience engagement.
Finally, demand data can also be used to improve acquisition and distribution strategies. For instance, you can estimate how much "Never Mind The Buzzcocks" is worth to another streaming platform and use it as a bargaining chip during negotiations. You can also evaluate how the show can affect your subscriber retention and acquisition, and whether it will drive ad revenue for linear and pay TV networks.
In conclusion, regardless of your role in the entertainment industry, demand data is a powerful tool that can inform your decisions on content valuation, acquisition, distribution and programming strategy. By analyzing demand metrics like those of "Never Mind The Buzzcocks", you can make better-informed decisions and take a more data-driven approach to your business.
Never Mind The Buzzcocks's travelability to Australia in the last 30 days is 52%, which means that the audience demand for Never Mind The Buzzcocks is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Never Mind The Buzzcocks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Never Mind The Buzzcocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Never Mind The Buzzcocks, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Never Mind The Buzzcocks in Australia. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.