If you're an entertainment executive, there are many ways that demand data can help you make more informed and empowered content decisions.
Taking the example of "Sesame Street" in Australia for the month of October 2023, demand data can help you in the following ways:
1. Content valuation based on demand data:
Demand data can be used to understand the value of content to a platform, region, or audience. In the case of "Sesame Street," it has 18.1 times the audience demand of the average show in Australia over the last 30 days. This means that the show is currently in exceptional demand in Australia, and is driving more audience engagement than most other shows on the platform. This kind of data can be used to calculate the economic value of "Sesame Street," and justify investments into the property.
2. Acquisition strategy:
Demand data can reveal which titles are currently in demand and have high potential for success. By looking at shows that have a similar fanbase to "Sesame Street," such as "PAW Patrol," "Bluey," and "Mickey Mouse Clubhouse," we can see that popular children's programming is in high demand in Australia. This data could influence your acquisition strategy to focus on properties that appeal to this demographic, or invest more in developing programs that are tailored to children's programming.
3. Program scheduling:
Demand data can help schedule programming by zeroing in on which shows are in high demand. For example, "Sesame Street" moved up 14 spots in rank during October in Australia, demonstrating increasing popularity. This data can help schedule programs according to their peak popularity, to keep audiences engaged and retain subscribers.
4. Distribution decisions:
Demand data can inform where you should be distributing your content, and which region it might perform best in. "Sesame Street" has outstanding demand across several countries, including the United States and Canada. If you're distributing this show or developing similar content, these are markets that would be promising for you to consider, based on their current high demand.
5. Analysis of competition:
Demand data can also help understand how "Sesame Street" is faring against other shows in its genre. Considering the demand for similar shows in Australia, such as "PAW Patrol," or "Bluey" can help executives evaluate the success of "Sesame Street" relative to other children's programming. Data also shows that "Sesame Street" outperforms the demand of the average TV show in each of the top 10 global markets where it's in-demand over the last 30 days; this can help you identify markets where you might want to invest additional marketing efforts.
In conclusion, demand data from Parrot Analytics can provide great insights to inform strategic business decisions for content executives. This data enables executives to gain a deeper understanding of their audience and what they want, and make informed decisions about investments, content acquisitions, scheduling, distribution and marketing efforts. By utilizing this valuable data, companies can improve their products and expand their businesses.
