For global entertainment executives, the data on "Sesame Street" in Australia provides valuable insights that can inform content acquisition, content distribution, and programming decisions.
Firstly, the exceptional audience demand for "Sesame Street" compared to the average TV show in Australia indicates that the show has high value in the region. The outstanding demand in Australia is also reflected globally, where Parrot Analytics' Parrot Pulse tool measures the show's exceptional audience demand, reach, travelability, momentum, and franchisability. This data can be used to inform content valuation, as executives can determine how much a show like "Sesame Street" may be worth to a platform or how much a title contributes to any platform in any region.
Secondly, knowing that "Sesame Street" has peaked at 26.7 times the average demand over the last 30 days and has maintained an exceptional demand over a long period also highlights its longevity, making it a strong acquisition for any platform.
Thirdly, examining the metadata for "Sesame Street" also shows that the show has been airing since 1969, highlighting its franchise potential through spin-offs or related IP.
Fourthly, identifying the shows that the "Sesame Street" audience also likes can inform decisions on programming. Targeting and acquiring similar content to "Hey Duggee," "PAW Patrol," and "The Amazing World Of Gumball" can deepen audience engagement and increase revenue.
Finally, while the show's level of demand in Australia is excellent, it's worth examining the 10 markets where it performs the best. Identifying the countries where the show is in higher demand than the average TV show can help plan for global expansion.
Using this data, executives can make more informed decisions regarding content acquisition, distribution, and programming. They can decide if "Sesame Street" is a strategic asset for their streaming platform, estimate the show's ability to drive subscriptions and mitigate churn. They can also assess how a specific title will contribute to their platform or even calculate the ROI that a show like "Sesame Street" could bring to their platform. Ultimately, this data reveals the true worth of a show like "Sesame Street" and helps executives understand its potential in the Australian market.
