Australian entertainment executives can use the example of "Sesame Street" to make more informed content decisions by analyzing audience demand data. This show has had exceptional audience demand over the last 30 days, 18.3 times higher than the average show in Australia. This indicates that the show has a high potential value in the Australian market. Additionally, the demand for "Sesame Street" has been increasing recently, as it peaked at 21.6 times the average in the last 30 days, a 3.5% increase compared to the past year.
Entertainment executives can use the demand data to perform content valuation, as Parrot Analytics' content valuation system is powered by global content demand and supply. This enables executives to determine how much to spend on acquiring or producing content by revealing the dollar value contribution of any title, to any platform, in any region. Executives can estimate the value of "Sesame Street" as a content library in Australia using its exceptional audience demand.
Executives can also use the insights from the Parrot Pulse to gain an independent measure of the show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. For example, "Sesame Street" has outstanding global audience demand relative to its home market (travelability), which executives can leverage to develop a strategy for international expansion. The show's momentum, franchise value, and reach are also exceptional, indicating that it has the potential to reach new audiences and provide growth opportunities.
To make more informed distribution decisions, executives can examine the top 10 global markets where "Sesame Street" is most in-demand and the percentage of demand relative to the show's home market. The show is most in-demand in the United States, followed by Canada, Germany, Trinidad & Tobago, the United Kingdom, Australia, New Zealand, Brunei, and China. This information can help executives prioritize which markets to prioritize for distribution and marketing efforts.
Similarly, by examining the show's audience's viewing habits, executives can make more informed programming decisions. For example, other shows that fans of "Sesame Street" in Australia also like include "PAW Patrol," "The Amazing World Of Gumball," "Dragon Ball Z Kai (ドラゴンボール改)", "Mickey Mouse Clubhouse," "Puffin Rock," "Stillwater," "LEGO Ninjago: Masters Of Spinjitzu," "Bluey," and "Puppy Dog Pals." Programming executives can use this data to identify which shows to acquire or produce that have similar audience demographics or interests.
Finally, executives can use demand data to make more informed acquisition decisions by analyzing data on under-monetized titles and comparing their performance against other titles available on the market. Executives can use this information to determine the value of "Sesame Street" to other streaming platforms or content distributors, as well as identify potential titles to acquire or produce.
