As an entertainment executive, it is important to make informed decisions about content, acquisition, distribution, and programming. Demand data can provide valuable insights into audience behavior and preferences to help executives make these decisions. Let's take a look at how the demand data for "Sesame Street" in Australia for February 2024 can be used for making informed decisions.
Firstly, content valuation uses demand data to answer questions like, "How much is my series worth?" and "What is the baseline value of a title?" For "Sesame Street," the show has 20.6 times the audience demand of the average show in Australia over the last 30 days, which means that it is a highly valuable title in the region. By quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, executives can estimate the ROI that a specific title will bring to any given platform.
Secondly, demand enables valuing IP globally. With the audience demand for "Sesame Street" across the top 10 global markets where it is most in-demand, executives can determine the global appeal of the show in comparison with other titles in the genre. This provides insight into whether this show would support global SVOD expansion.
Thirdly, demand data powers Parrot Analytics' content valuation system. By using demand data, executives can calculate the possible cannibalization of audiences if a title is available on multiple services, and how to assess the value of exclusivity. They can also analyze how a TV series performance can drive subscriptions and mitigate churn.
Fourthly, demand informs decisions concerning supply and demand. Executives can observe the world's most popular genres using demand data, such as "Sesame Street" being ranked at the 99.9th percentile in the comedy genre in Australia in February 2024.
Finally, demand can help executives make programming decisions. By examining the show's metadata, we can see that the show first aired in 1969 and has 4678 episodes over 53 seasons, with the status of the show being current. This means that the show has been around for a long time and continually attracts a large and dedicated audience. By looking at the audience demand for "Sesame Street" in Australia over the last 30 days, executives can see the momentum of the show. However, they may also note that demand for the show decreased by 25.2% during February. This data points towards the show's potential ability to retain or acquire subscribers if it was to be acquired or produced by a platform or network, and when would be the best time to release the show.
Overall, demand data such as the one given for "Sesame Street" in Australia for February 2024 can help executives make more informed decisions about their content valuation, acquisition, distribution, and programming.
