As an entertainment executive, you need to make informed content, acquisition, distribution, and programming decisions. The abundance of available data today can make that a challenging task. Parrot Analytics' demand data can offer valuable insights that can guide your decisions and improve the chances of success. We can use the analysis of "Sesame Street" in January 2024 in Australia to illustrate how demand data can assist in your decision-making.
One of the primary applications of demand data is content valuation. By analyzing the demand trends for a particular show, such as "Sesame Street," we can determine the dollar value contribution of the program in a specific region. In the case of "Sesame Street," we see that the demand for the show in Australia over the last 30 days is outstanding, with 18.9 times the audience demand of the average show in the region. This information would suggest that the show would be a valuable asset to any Australian content distributor or OTT platform.
Furthermore, using "Sesame Street" as an example, it is clear that demand data could help the TV executive answer questions about the optimal release strategy and pricing and how much to spend on content. For instance, analyzing demand data for "Sesame Street" in Australia during January 2024 indicates that demand for the show increased in the country by 8.1%. Meanwhile, comparing the rolling average demand for the show on a yearly basis indicates that the popularity of the show has been increasing.
Parrot Analytics' demand data can also help you with subscriber acquisition and retention. Analyzing the show's fanbase in Australia shows that fans of "Sesame Street" enjoy other shows such as "Hey Duggee," "PAW Patrol," and "The Amazing World of Gumball." Thus, an SVOD's acquisition strategy could include these titles to keep current subscribers engaged while acquiring new customers.
Moreover, you can use the demand data to answer some of your critical business questions. For instance, you can assess the best fit between your content and a particular platform or network. For "Sesame Street," examining its demand data in various geographic markets reveals that the show receives exceptional demand throughout the world. We can also see that the show's audience demand in Australia was 36% of the demand it receives in the United States, its primary market.
Lastly, demand data can be used to inform scalable concept testing and pre-release marketing campaigns. For instance, "Sesame Street" has exceptional reach and affinity analysis results indicating the show's broad appeal to audiences. This result could guide the marketing strategy of promoting the show to a wider audience, emphasizing its worldwide acclaim.
In conclusion, as an entertainment executive, using Parrot Analytics' demand data can be extremely helpful. In the case of "Sesame Street," demand data demonstrates its enduring popularity and broad appeal that makes it a valuable asset for content distributors and OTT platforms. With demand data, you can make informed decisions about content valuation, available opportunities, subscriber acquisition and retention, portfolio optimization, and pre-release marketing, among others.
