The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an SVOD platform, it is important to understand your market and the performance of titles that appeal to your customers. "Sons Of Anarchy" is a TV series that has been analyzed in March 2024 in Australia. By looking at the show's demand data, you can make more informed content acquisitions, distribution and programming decisions.
If you want to assess whether a TV series is valuable to your platform, then demand data can be used for content valuation, and if you want to determine how much to spend on content you can use Parrot Analytics content valuation system to estimate the worth of a title. Since the demand of the "Sons Of Anarchy" TV series in Australia was 9.3 times the average show's demand, it has been revealed that the show is very popular, and only 2.7% of all TV shows have this level of demand. By understanding the show's demand data, you can tell that it has a high baseline value as a result of its high demand coefficient. This can also assist you in assessing a TV series' ability to mitigate churn or drive subscriptions.
If you are a TV executive looking to expand your platform's content globally, demand data can be used to determine what content is most popular in your market or on a global scale. For example, by examining the 10 global markets where "Sons Of Anarchy" is most in-demand over the last 30 days, we can see that it outperforms the demand of an average TV show in each of these markets. This insight can help you with supply and demand decisions and inform your strategy on what other titles you should buy to keep your current audience happy, or what type(s) of content exhibit opportunity to acquire or produce.
Demand data can also be used to optimize the pricing and release strategy of a TV series. For example, by observing that demand for "Sons Of Anarchy" spiked in March 2024, executives can ensure that the release plan and pricing of this show is optimal.
Furthermore, by examining the top 10 global markets where "Sons Of Anarchy" is most in-demand over the last 30 days, it is possible to uncover taste clustering that can inform the platform and network fit, and help you to identify the right target audience for future content.
If you are a TV executive looking to find new opportunity markets for content distribution, then demand data can help you uncover new potential customers or markets. Moreover, demand data can also reveal how shows are performing as an acquisition-driving or churn-reducing title. You can use the insights to determine whether investing in the distribution of "Sons Of Anarchy" on your platform is worthwhile, or whether it would result in audience cannibalization if the TV series is already available on multiple services.
Demand data also reveals whether a TV series is part of the cultural zeitgeist or not. For instance, by comparing the performance of "Sons Of Anarchy" on a one-year rolling basis vs the last 30-days, we can see that the show has 9.0% increased popularity. By focusing on its outstanding momentum as pace of growth, TV executives can discover how effective your marketing campaign around a show is.
In conclusion, by utilizing demand data, TV executives can make more informed decisions around content acquisitions, distribution and programming decisions, and make better use of your time and resources to increase growth and expand your presence in the market. Additionally, demand data can inform you about how popular a show is relative to its market average, detect what genres are resonating most with your audience, and help you optimize your marketing campaign ahead of premiere.
Sons Of Anarchy's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Sons Of Anarchy is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Sons Of Anarchy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Sons Of Anarchy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sons Of Anarchy, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Sons Of Anarchy in Australia. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.