The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The analysis of "Sons Of Anarchy" in Turkey for the month of March 2024 demonstrates how demand data can be used to make informed programming, acquisition, distribution, and content decisions. Let's look at how entertainment executives can use this data to drive key strategic decisions.
Content Valuation:
Using Parrot Analytics content valuation system, executives can determine the dollar value contribution of the show in Turkey or any other market. In this case, Sons Of Anarchy has 3.2 times the audience demand of the average show in Turkey over the last 30 days, indicating a good level of demand. This show is also in the 98.1 percentile in the crime genre, which means it has higher demand than 98.1% of all crime titles in Turkey. With outstanding global travelability, longevity, momentum, franchisability, and reach, this show has a high potential for being a strategic asset for a streaming platform or TV network.
Acquisition and Distribution:
Demand data can also be used to make informed acquisition and distribution decisions. For example, the show's demand in Turkey has increased by 71.1% in March, and a spike occurred late in the month, indicating that there may be a prime opportunity to acquire this show. Additionally, the top 10 global markets where "Sons Of Anarchy" is most in demand can be used strategically to decide where to distribute the show. By analyzing the show's popularity in each market, executives can allocate resources to maximize future content investments.
Programming Decisions:
Audience demand data can be used to inform programming decisions such as release strategies and pricing. For instance, the show has been growing in popularity recently, with demand increasing 9.0% over the past 30 days compared to the previous year. With this information, entertainment executives could consider upgrading the release strategy of this show to attract even more audience demand.
Subscriber Acquisition and Retention:
Entertainment executives can also use demand data to make informed decisions concerning subscriber acquisition and retention. By analyzing the top 10 markets where Sons Of Anarchy is most in demand, executives can decide which shows to buy to keep their current audience happy and attract new subscribers to their platform. For example, the show's audience demand in the United States is 15.8x the average demand of an average show, indicating that it would be in high demand within the US market.
In conclusion, using Parrot Analytics audience demand data, entertainment executives can make informed content, acquisition, distribution and programming decisions, while improving subscriber acquisition and retention. With the right strategic decisions, entertainment executives can produce successful shows and maximize ROI for their companies.
Sons Of Anarchy's travelability to Turkey in the last 30 days is 20%, which means that the audience demand for Sons Of Anarchy is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Sons Of Anarchy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Sons Of Anarchy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sons Of Anarchy, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Sons Of Anarchy in Turkey. We provide our partners with smart television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.