The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data from Parrot Analytics can help in making more informed decisions concerning content valuation, programming, distribution, and acquisition strategy. Here is how demand data analysis of "The Last Man On Earth" in Australia for the month of February 2024 can inform various strategic decision processes.
Content Valuation: Parrot Analytics' demand data can be used to value a show. Using the demand for "The Last Man On Earth" and comparing it to the average show over the last 30 days in Australia, it can be rated as good, with 2.4 times the audience demand of the average show. This indicates that the show is performing well and can be considered valuable. Content valuation can further be used to understand how a particular title contributes to a platform or network's revenue, as well as its ability to engage and retain audiences.
Programming and Acquisition Decisions: Demand data can help inform programming and acquisition strategy as it enables the identification of what is popular and resonating with audiences. For instance, the demand data for "The Last Man On Earth" reveals that the show has higher demand than 97.8% of all romance titles in Australia, with audience demand for the show increasing over the last 90 days, which indicates growing popularity. "Law & Order: Special Victims Unit", "True Detective", "American Dad!" are shows that fans of "The Last Man On Earth" also like. This information can inform programming and acquisition decisions based on audience taste clusters to enable platforms and networks to acquire and produce content that is most likely to resonate with their target audience.
Distribution Strategies: Understanding audience demand for a particular show can inform the platform and network that should be targeted for distribution. The demand data for "The Last Man On Earth" shows that the show has good demand all over the world, with Italy being the top market for the show globally. It can then be determined if it is valuable to distribute the content exclusively in a particular region or if it should be acquired by multiple platforms globally.
Subscriber Acquisition and Retention: Understanding audience demand can inform strategies for subscriber acquisition and retention. It can help platforms determine what titles will attract new subscribers and retain current ones. For example, with "The Last Man On Earth" having an outstanding reach (which is the number of people expressing demand for a show), platforms may decide to acquire or produce content that has similar appeal and popularity to build upon their subscriber base.
In conclusion, Parrot Analytics' demand data can effectively inform various strategic decision-making processes such as content valuation, programming and acquisition decisions, distribution strategies, and subscriber acquisition and retention, which can enable entertainment executives to make informed decisions that result in ultimately profitable outcomes.
The Last Man On Earth's travelability to Australia in the last 30 days is 39%, which means that the audience demand for The Last Man On Earth is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Man On Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Last Man On Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Man On Earth, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for The Last Man On Earth in Australia. We provide our partners with deep television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.