The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a crucial tool that can help them make informed decisions regarding content acquisition, distribution, and programming. One such example is the analysis of "Catfish: The TV Show" in Canada for the month of March 2024. Let us look at some of the questions that demand data can answer to help these executives make more informed decisions.
- How much is "Catfish: The TV Show" worth to a platform?
Using demand data, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. By determining the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, content executives can estimate the ROI that a specific title will bring for any given platform.
- What genres are resonating most with the current audience in Canada?
According to the analysis of "Catfish: The TV Show", the show ranks at the 98.0th percentile in the documentary genre, in March, meaning that it has higher demand than 98.0% of all documentary titles in Canada. Executives can leverage demand data to identify popular genres in their local market, giving them better insights into what types of content will perform well in a particular region.
- How can demand inform acquisition decisions for a TV series financing company?
When deciding which shows to finance, TV series financing companies can use demand data to make informed decisions. By comparing the demand for "Catfish: The TV Show" to that of similarly themed shows, such as "Ghosted: Love Gone Missing" or "90 Day Fiancé", executives can gain insights into which shows are resonating most with audiences.
- How can distribution decisions be informed by demand data for a content distributor?
When deciding which platforms to target for distribution, content distributors can use demand data to determine which shows are most popular in each market. For example, "Catfish: The TV Show" outperformed the demand of the average TV show (1x) in each of the top 10 global markets where it's most in-demand over the last 30 days. Knowing which shows are popular in which markets can help distributors make more informed decisions about where to place their content for the highest engagement and viewership.
- How can programming decisions be informed by demand data for a linear network or pay TV network?
Demand data can help linear and pay TV networks decide on which shows to air to maximize engagement and retention. For example, executives can use demand data to determine which titles to buy if they want to keep their current audience satisfied, or which titles to buy if they want to grow their audience. In the case of "Catfish: The TV Show", the demand spiked in late March 2024 for Canada, indicating that this might be a good time for a linear or pay TV network executive in Canada to place this show on their programming schedule.
Overall, demand data can be used to help entertainment executives make better-informed decisions about content valuation, acquisition, distribution, and programming. By leveraging demand data, executives can gain insights into audience preferences that can guide their strategic thinking and improve their chances of success.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Catfish: The TV Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Catfish: The TV Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Catfish: The TV Show, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on May 9, 2024, 11:45 p.m. PST using demand data from Parrot Analytics for Catfish: The TV Show in Canada. We provide our partners with deep SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.