The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' data insights on "Outlander" for the month of March 2024 in Canada reveal how valuable demand data can be in making content decisions. Shows at the 99.9th percentile in their genre like "Outlander" have higher demand in Canada than 99.9% of all romance titles. Content valuation reveals that the show has 17.6 times the demand of the average TV show in Canada, which enables global IP owners to quantify the dollar value contribution of any title in any region. Demand data can help TV executives make informed acquisition and programming decisions. In Canada, "Outlander" moved up 16 spots and increased in demand by 0.8% during March. Demand spiked in late March for Canada, making it an ideal time to start promoting the series with exclusive content.
Demand data also provides insights on audience behavior and preferences, such as the other shows that fans of "Outlander" also like, including "Billions", "Family Guy", and "The Mandalorian". This information can be used to create content bundles for viewers of each show that could help reduce churn and boost engagement. Furthermore, examining the top 10 global markets where "Outlander" is most in-demand can provide information to TV executives on where to distribute the content next. Based on the Parrot Analytics demand data, the United States is the number one market for "Outlander", with the show achieving exceptional audience demand of 19.0x. Australia, Spain, Switzerland, Germany, and Brazil have also shown outstanding demand for the show.
Parrot Analytics' exclusive measure of show performance, the Parrot Pulse, provides insights into six dimensions of performance. The worldwide audience demand for "Outlander" across all platforms is exceptional. The show's travelability is also exceptional, as it has a global appeal. The show's longevity, momentum, franchisability, and reach are all exceptional, indicating that it has the potential to become a cultural landmark and monetized through spinoffs or franchises.
In conclusion, demand data is a valuable tool for TV executives in making informed content, acquisition, and programming decisions. The data reveals audience behavior and preferences, as well as insights into where to distribute content and where to focus marketing efforts. Parrot Analytics' content valuation system can help quantify the value of individual content pieces to any platform in any region. With data on the popularity of a show like "Outlander" being 17.6 times the demand of the average show, TV executives can make better decisions about which content to prioritize, how to market it, and where to distribute it.
Outlander's travelability to Canada in the last 30 days is 50%, which means that the audience demand for Outlander is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Outlander travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Outlander is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outlander, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Outlander in Canada. We provide our partners with smart television insight to help them drive better and more informed content investment strategies. Contact us today to find out more.