The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one of your main concerns is to make well-informed content decisions that will engage your audience, boost subscriber acquisition and retention, and ultimately generate revenue for your company. In that regard, demand data can be a valuable tool to guide your strategy. Let's take the example of "Puella Magi Madoka Magica" in Canada for March 2024 and explore how demand data can help you make better content decisions.
One of the first insights we can gain from demand data is related to content valuation. Based on its demand levels, we can estimate the dollar value contribution of "Puella Magi Madoka Magica" to your platform. For instance, we can determine how much the series is worth, how impactful it is in driving subscriptions and engaging viewers, and how it compares to other titles in your library or on the market. We can also assess how much demand for the show might decay over time, informing decisions related to its acquisition cost and licensing window.
Moreover, demand data can provide insights into the show's audience appetite within a specific region. For example, it can answer questions such as how popular the show is relative to the market average, what are the most popular genres in that market, what shows are resonating with the current audience, and what titles are attracting new subscribers or mitigating churn. This information can help you make better programming decisions and optimize content acquisition investment.
Demand data can also help with distribution decisions. By analyzing the global performance of the show, we can identify the markets where it's most popular and assess its travelability potential in those markets. In the case of "Puella Magi Madoka Magica," we can see that the series has good travelability, and its popularity in Canada is around 25% of its home market, Japan. This information can inform decisions around international distribution and strategic content acquisition.
Another valuable application of demand data is to uncover under-monetized titles, that is, the shows that are generating high demand but are not yet fully optimized for distribution or marketing. By analyzing audience behavior and preferences, we can identify new opportunity markets for content distribution, and find ways to expand viewership across platforms and devices.
Finally, demand data can power your strategic decision-making process in various dimensions such as momentum, longevity, reach, travelability, and franchisability. For example, "Puella Magi Madoka Magica" has outstanding momentum and longevity in Canada, indicating that it's a show with high growth potential and may generate sustained demand over time. Its reach is also outstanding, suggesting that it appeals to a wide group of people and can attract new subscribers to your platform.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By using demand data to quantify a show's audience demand and supply, you can make data-driven decisions that are more likely to engage your audience, improve subscriber acquisition and retention, and ultimately generate revenue for your company.
Puella Magi Madoka Magica's travelability to Canada in the last 30 days is 24%, which means that the audience demand for Puella Magi Madoka Magica is 24% of the demand in its country of origin, Japan. Click through to another market to discover how well Puella Magi Madoka Magica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s Puella Magi Madoka Magica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Puella Magi Madoka Magica, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Puella Magi Madoka Magica in Canada. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.