The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, some of the questions that can be answered with demand data for a TV show, such as "Puella Magi Madoka Magica," include:
- How well does the show perform globally, and in specific markets like the United Kingdom, relative to other TV shows?
- Has the show's popularity increased or decreased over the last 30 days or last year, and by how much?
- How does the show rank in its genre or category, and how does this compare to other titles in its market?
- What other TV shows are fans of "Puella Magi Madoka Magica" also interested in, and can this insight be leveraged for programming decisions or marketing partnerships?
- How does the show's demand data relate to its franchisability and potential for spin-off content?
- How does the show fare on the six dimensions measured by the Parrot Pulse, including travelability, longevity, momentum, and reach?
- How does the show perform in relation to other existing or potential content acquisitions, and what might be its hypothetical dollar value for a streaming platform?
For "Puella Magi Madoka Magica," the demand data for the United Kingdom shows that the show has been performing well, with 2.8 times the average demand of all TV shows in the country. However, its ranking decreased by 18 spots in March, potentially indicating the need to reassess its marketing or programming strategy. The show's genre percentile is also impressive, meaning it has higher demand than most drama titles in the country.
Of note is the trend of increasing popularity for "Puella Magi Madoka Magica" over the last 30 days, with a 64.3% increase in peak demand compared to the rolling year average. The show also performs well in other markets like Japan and the United States, with the potential for further exploration of its global appeal.
For TV executives looking to make informed content decisions, demand data can provide valuable insights into audience preferences, trends, and interests. This data can inform decisions around programming, content acquisition, marketing strategies, and more. Furthermore, leveraging demand data in content valuation can help executives quantify the potential dollar value of a TV title to a streaming platform, ensuring they are making strategic and informed decisions around commissioning and distribution.
Puella Magi Madoka Magica's travelability to the United Kingdom in the last 30 days is 36%, which means that the audience demand for Puella Magi Madoka Magica is 36% of the demand in its country of origin, Japan. Click through to another market to discover how well Puella Magi Madoka Magica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s Puella Magi Madoka Magica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Puella Magi Madoka Magica, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Puella Magi Madoka Magica in the United Kingdom. We provide our partners with deep content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.