The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or content distributor, we know that you are always looking for ways to make informed decisions about the content you produce, acquire or distribute. The good news is that demand data can provide you with valuable insights that can help you make these decisions with more confidence. In this context, let's see how the demand data for "High School Dxd" in Germany for the month of March 2024 can help you.
Content Valuation:
If you are looking to value content, Parrot Analytics content valuation system provides an economic valuation system powered by global content demand and supply. In the case of "High School Dxd", we see that the demand for the content is 2.1 times the audience demand of the average show in Germany over the last 30 days. Only 8.6% of all TV shows have this level of demand, which shows that this content has some value to the German audience. Therefore, if you're considering acquiring this content or distributing it, we can tell you that it's a decently performing asset right now.
Programming and Acquisition:
By examining the top 10 global markets where "High School Dxd" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, including Germany. This data can be useful in helping you decide whether or not to acquire or distribute this show in a particular geographic region. In Germany, where we see an audience demand of 2.1 times the title average, we know that this content can attract an audience. Moreover, by looking at the shows that fans of "High School Dxd" also like, such as "Sword Art Online Alternative: Gun Gale Online" and "Infinite Stratos", we can quantify important taste clusters that can help an executive make informed programming decisions.
Subscriber Acquisition and Retention:
If you are looking at acquiring or producing content to attract new subscribers or retain existing ones, then demand data can help you make these decisions. In the case of "High School Dxd" in Germany, we see that the show dropped in its rank by 819 spots during March, and during the same period audience demand for the show has decreased by 52.8%. However, a spike in demand in late March 2024, shows that the show can still attract the audience. If your strategy is to attract new subscribers, you will also want to know that "High School Dxd" has good travelability (32% of the demand in its country of origin, Japan) and a good potential for spin-offs.
Optimal Release Strategy and Pricing:
If you want to maximize the release strategy for your content, then demand data can help you achieve that. In the case of "High School Dxd" in Germany, we see that audience demand peaked in late March 2024. By using this data, you can make informed decisions on the distribution timeline and release schedule. Regarding pricing, the demand data can help you establish the baseline value of a title.
Competitive Benchmarking:
If you want to compare your content against other titles available on the market, then demand data can help you with competitive benchmarking. In the case of "High School Dxd" in Germany, we see that the show has higher demand than 92.9% of all comedy titles in Germany, which shows that this content has outperformed similar shows in the same genre.
In conclusion, the demand data provided by Parrot Analytics for "High School Dxd" in Germany during the month of March 2024 can help you make informed decisions regarding the content you want to produce, acquire or distribute. By using demand analytics, executives can quantify taste clusters, optimize release strategy and pricing, benchmark their content against their competitors, and much more.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s High School Dxd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High School Dxd, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on May 9, 2024, 8:59 p.m. PST using television demand metrics from Parrot Analytics for High School Dxd in Germany. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.