The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, you have access to a wealth of data that can help you make more informed decisions regarding content acquisition, distribution, programming, and valuation. In particular, demand data can provide valuable insights into audience preferences and help you identify potential hit shows, predict future trends, and even gauge the value of existing content.
One example of how demand data can be used to inform programming and acquisition decisions is the case of "La Brea", a TV series that premiered in 2021. Over the last 30 days, "La Brea" has achieved outstanding audience demand in Germany, with 9.4 times the demand of the average show. This indicates that the show is resonating strongly with German audiences, and may be a good candidate for distribution or acquisition in that market. In addition, the demand for "La Brea" has been increasing recently, suggesting that the show may be gaining popularity and could benefit from increased marketing or promotional efforts.
Demand data can also provide insight into the genre and type of content that is most popular with a particular audience. In the case of "La Brea", its performance in the drama genre in Germany is in the 98.9th percentile, suggesting that German audiences have a strong preference for drama content. By examining the shows that "La Brea" viewers are also fans of, such as "For All Mankind" and "Reacher", executives can gain insight into their viewers' preferences and find other content that may be of interest to them.
Demand data can also help executives identify new markets for their content. In the case of "La Brea", the show has outstanding audience demand in a number of countries outside its home market of the United States, including France, Russia, and Australia. By examining the specific reasons why the show is resonating with audiences in these countries, executives can make informed decisions about how to distribute or promote the show in these markets.
Finally, demand data can be used to value content, such as "La Brea", by providing insights into its global performance, travelability, longevity, momentum, and franchisability. By examining these factors, executives can estimate the dollar value contribution of the show to any platform in any region, calculate its ROI, and determine its ability to drive subscriptions and mitigate churn.
In conclusion, demand data is a powerful tool that can help executives make more informed decisions regarding content acquisition, distribution, programming, and valuation. As demonstrated by the case of "La Brea", demand data can provide valuable insights into audience preferences, trends, and behaviors, and help executives identify potential hit shows, new markets, and content valuation opportunities. By leveraging this data, executives can make smarter, more strategic decisions that drive audience engagement, retention, and revenue growth.
La Brea's travelability to Germany in the last 30 days is 73%, which means that the audience demand for La Brea is 73% of the demand in its country of origin, United States. Click through to another market to discover how well La Brea travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as La Brea.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as La Brea from partners like NBC.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for La Brea? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as La Brea. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Brea), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Brea, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s La Brea is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Brea, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for La Brea in Germany. We provide our partners with deep TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.