The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions to acquire and distribute content that has appreciable audience demand. In this regard, Parrot Analytics can provide valuable insight into how to make these decisions by using demand data to analyze trends and patterns in the entertainment industry and allowing for economic content valuation. For instance, let's consider the case study of "Love & Death," a TV show that aired in March 2024 in Germany, and examine its demand data.
Content Valuation:
Parrot Analytics content valuation empowers media executives to perform economic valuations of content based on global audience demand across multiple devices and platforms. In the case of "Love & Death," Parrot Analytics provides valuable insight into how to evaluate the worth of this TV series. Parrot Analytics calculated and found that demand for "Love & Death" is good, with 2.2 times the audience demand of the average show in Germany over the last 30 day period. This implies that this show has higher-than-average value in the marketplace. Additionally, Parrot Analytics offers a content valuation system based on demand data that reveals the dollar value contribution of any title, to any platform, in any region.
Programming Decisions:
Demand data can provide insight and help executives infer what content fans can be expected to respond well to, hence affecting the programming decisions made. In the case of "Love & Death," we find that this show peaks at 2.2x the average demand in Germany over the last 30 days and ranks at the 95.1 percent percentile in the biography genre, in March. These results imply that there is a high demand for this type of content among the German audience, and that executives need to have it in mind when making programming decisions.
Acquisition and Distribution Decisions:
When considering acquisition and distribution decisions, it is essential that the content being acquired or distributed has appreciable audience demand in the targeted regions. Parrot Analytics helps executives make these decisions by providing demand data on a global scale and analyzing trends and patterns in the industry. In "Love & Death," Parrot Analytics provides valuable insight into how to evaluate the worth of this TV series regarding acquisition and distribution decisions. The show has an outstanding audience demand across all platforms globally and exceptional travelability, indicating that it has the potential to perform well in other international markets. Additionally, the spike in demand observed in Germany in late March highlights an ideal time for executives to consider acquiring or distributing the show.
Marketing Decisions:
To ensure successful marketing campaigns for a TV show, executives need to understand who their target audience is and what they are interested in. In the case of "Love & Death," its top 10 global markets reveal that it has outstanding audience demand in Russia and China, which are regions that executives need to keep in mind when designing their marketing strategy and defining their target audience.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, and distribution decisions. By analyzing trends and patterns on a global scale, executives can gain deeper insight into the performance of TV series and other content that would allow them to make more accurate economic content evaluation. By leveraging demand data, executives can increase the chances of making informed decisions, reducing risk, and successfully reaching their target audiences at a global level.
Love & Death's travelability to Germany in the last 30 days is 30%, which means that the audience demand for Love & Death is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Love & Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Love & Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Death, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:05 p.m. PST using global tv demand metrics from Parrot Analytics for Love & Death in Germany. We provide our partners with meaningful content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.