The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform your content decisions can be an invaluable tool for making strategic decisions. For instance, in the case of "Santa's Apprentice" in Germany, analyzing the show's demand can provide insights such as audience interests and preferences, change in demand patterns over time, and performance against similar titles.
Content valuation using demand data can be particularly useful when evaluating the value of a specific series, title, library, or talent. By using Parrot Analytics' content valuation system based on global content demand and supply, entertainment executives can determine how much any title or an entire library is worth to any platform in any region. For instance, demand data can reveal the dollar value contribution of any title, the value of a content library to a platform over time, or the ability of a TV series to drive subscriptions and mitigate churn.
Regarding "Santa's Apprentice", the show achieved 2.0 times the audience demand of the average show in Germany over the last 30 days, indicating good demand. Furthermore, only 8.6% of all TV shows have this level of demand, which means it ranks higher than most other shows in Germany. The show also witnessed an increase in demand, from 1.4 times the average over the last 90 days to 2.0 times over the last 30 days.
Executives can analyze the show's rank to understand how it performs against other titles. In March, "Santa's Apprentice" achieved the peak rank of #1398 in Germany but dropped by 256 spots during the month. This ranking information can help executives understand how the show is performing compared to other titles.
Taking a deeper look at the show’s genre, we can see that it ranks at the 93.2th percentile in the family genre, meaning it has higher demand than 93.2% of all family titles in Germany. Knowing a show's genre can help executives understand its target audience and the types of content that might appeal to them.
Another valuable insight from demand data is understanding the show’s fanbase and their interests. According to the data, fans of "Santa's Apprentice" in Germany also like shows such as "North Woods Law", "Ice Pilots NWT", "White Collar", "Jimmy Kimmel Live" and others. By understanding the audience's preferences, executives can better curate their offerings and make more informed acquisition decisions.
Demand data analysis provides insights into performance over time, the show's peak demand, and its potential for growth in future. For instance, "Santa's Apprentice" exhibited a decrease in demand in Germany during March, which means executives should keep an eye on the show's performance to know if they need to make any adjustments. However, demand spiked in late March, indicating there's still potential for growth. Additionally, the Parrot Pulse for "Santa's Apprentice" showed that the show's longevity was okay, and although its momentum and reach were poor, its travelability was poor too. This information may provide context for executives to potentially market this show differently in markets where it has lower demand.
Finally, by examining the top 10 global markets where "Santa's Apprentice" is most in-demand over the last 30 days, executives can gain valuable insights into where the show is performing well and where it might need additional support. For instance, while France and Germany showed good demand for the show, demand was only okay in other countries where "Santa's Apprentice" is enjoying popularity. Analyzing these global markets provides insights on how to allocate funding and resources effectively.
In conclusion, using demand data as part of the decision-making process can help entertainment executives understand their audiences better, make more informed content decisions, and optimize their resources towards meeting audience demand. Data-driven insights on audience preferences, demand patterns, and performance of similar shows can help executives determine how much a show is worth and the potential ROI it can provide. In the case of "Santa's Apprentice", an analysis of its demand data can provide insights on audience interests, fanbase composition, peak demand, potential for growth, and its popularity in different markets around the world.
Santa's Apprentice's travelability to Germany in the last 30 days is 82%, which means that the audience demand for Santa's Apprentice is 82% of the demand in its country of origin, France. Click through to another market to discover how well Santa's Apprentice travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Santa's Apprentice, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Santa's Apprentice in Germany. We provide our partners with extensive television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.