The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! Are you looking for a way to optimize your content decisions? By using demand data, you can make more informed decisions about content acquisition, distribution, and programming. Let's take a closer look at "Our Flag Means Death" to see how demand data can be applied to a TV series for a specific period.
Starting with content valuation, the demand data of "Our Flag Means Death" can reveal its worth and the potential value of the series to a platform. The demand data shows this show has 12.8 times the audience demand of an average show in Denmark over the last 30 days, indicating a high level of interest from the Danish audience. Furthermore, as only 2.7% of all TV shows have this level of demand, enticing the audience with this show can help attract new subscribers to a streaming service.
Additionally, by analyzing the content genre, executives can create a more targeted promotional campaign. "Our Flag Means Death" is in the romance genre and ranks in the 100th percentile in October in Denmark, meaning it has higher demand than 100.0% of all romance titles. By understanding the genre and the show's popularity in it, television executives can promote the show accordingly and attract more viewers.
One important strategic decision to consider is supply and demand. When the audience demand is known, executives can make informed decisions about what type(s) of content to acquire or produce. For example, the data reveals that fans of "Our Flag Means Death" also like "Star Trek: Lower Decks", "Loki," and "Foundation." Executives can use this information to determine what sort of content to offer to keep the audience engaged.
Another way demand data can help executives is by informing content distribution. By taking a closer look at global demand for the show in specific regions, executives can determine which platforms to target for distribution. The sample data reveals that "Our Flag Means Death" trends the highest in the United States, followed by the United Kingdom, Australia, Canada, Russia, New Zealand, France, the Netherlands, and Germany. This data can guide decisions about where to focus distribution efforts and ensure that "Our Flag Means Death" can reach its full potential in each market.
Finally, executives can use demand data to inform programming decisions and determine the optimal release strategy and pricing for a series. For instance, by noticing the recent spike in demand for "Our Flag Means Death" towards the end of October, executives can schedule programming for future months around that time and capitalize on the boosting audience numbers.
In conclusion, by analyzing demand data, executives can make more informed content and acquisition decisions, distribution decisions, and programming decisions. The valuable information gained from demand data of a show like "Our Flag Means Death" allows executives to see the bigger picture and use the data to address strategic decisions.
Our Flag Means Death's travelability to Denmark in the last 30 days is 20%, which means that the audience demand for Our Flag Means Death is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Our Flag Means Death in Denmark. We provide our partners with extensive SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.