The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform content decisions is critical in today's ever-changing streaming landscape. The popularity of "Our Flag Means Death" in the Netherlands serves as an excellent case study for demonstrating the usefulness of demand data.
Firstly, demand data can help with content valuation. Executives can use the demand for their content, including specific titles and genres, to ascertain how much it is worth and estimate its potential profitability. In the case of "Our Flag Means Death," the show has 21.6 times the audience demand of the average show in the Netherlands over the last 30 days. This high demand level demonstrates that the series is worth a considerable amount as it drives engagement across the platform.
Secondly, demand data informs decisions concerning subscriber acquisition or retention. By keeping track of what titles are popular can go a long way in helping executives make decisions on which shows to acquire or produce to keep their current subscribers happy and maintain subscriber retention. As a result of maintaining user engagement, platforms achieve an increase in their subscriber base. For the Netherlands, "Our Flag Means Death" has demonstrated an increase in audience demand by 61.7% in October 2023.
Thirdly, content distributors might use demand data to identify optimal markets for content licensing. This includes knowing which markets have the highest demand for their content and understanding the potential of their title to be successful in new markets. According to the series performance across 10 global markets, "Our Flag Means Death" has outstanding demand, including the Netherlands, which will make it valuable to distribute in these territories.
Finally, demand data can help understand audience preferences. It provides insights into what audiences enjoy watching and what genre's excites them. Conducting affinity analysis would help executives to know who the best talent or brand to partner with would be, enabling them to expand their audience. The show's composition of audiences, their taste clusters, and how well the marketing campaign resonates can help in understanding viewer preference.
In conclusion, demand data analytics power content decisions, acquisition, distribution, and ultimately increase the performance of a platform. The data collected on "Our Flag Means Death" through the Parrot Analytics system demonstrated its high potential value on various platforms and its popularity across the world. Executives can use this information to make more informed decisions on where best to invest their content to maximize their profits.
Our Flag Means Death's travelability to Netherlands in the last 30 days is 46%, which means that the audience demand for Our Flag Means Death is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Our Flag Means Death in Netherlands. We provide our partners with essential SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.