The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in an OTT platform, content financier or production company, understanding a show's audience demand is crucial for making informed acquisition or programming decisions to optimize engagement, subscriber growth, retention and revenue. In this article, we use "Our Flag Means Death" as a case study to show you how to interpret demand data, and how it can relate to content valuation, as well as how it can help with content acquisition, distribution, and programming decisions.
Firstly, it is important to note that the audience demand for "Our Flag Means Death" is outstanding, with 25.1 times the audience demand of the average TV show in New Zealand over the last 30 days. Only 2.7% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently, with a 60% increase in October 2023 alone in New Zealand. It is also important to consider the travelability of the content, as "Our Flag Means Death" has a high level of international demand relative to its home market, indicating potential for global appeal.
Content valuation can also be informed by demand data, as it enables executives to answer questions on content worth. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. This enables entertainment executives to make informed content acquisition decisions that are based on data-driven valuation.
For instance, if you are an executive at an OTT platform or TV production company considering acquiring "Our Flag Means Death", you would know that its audience demand is outstanding in New Zealand, where it moved 78 spots during October. It outranks 100.0% of all comedy titles in New Zealand, indicating that it is a highly popular comedy show in this market. Additionally, the show has been successful in the United States, where the demand is 30.8x the average TV show. If you are considering distributing the show internationally, the high level of demand in other global markets such as Australia, Canada, Russia, France, Netherlands, and Germany also highlights the potential for high engagement and revenue.
In terms of programming decisions, understanding a show's momentum – the pace of its growth – can indicate the effectiveness of marketing campaigns and general audience interest in the content. In the case of "Our Flag Means Death", its momentum is exceptional, with audience demand increasing by 4.8% in the last 30 days and maintaining outstanding longevity. Suppose you are a creative executive at a TV network or studio working on new comedy concepts. In that case, the demand data can provide insights into preferred genres and can help you identify similar shows that are popular and what aspects from those shows fans appreciate the most. This can aid the development of a new series that will resonate with audiences.
Demand data can also provide executives at entertainment talent agencies with information on television trends, identifying the most popular shows and elements that fans like the most, giving potential insight into castings or opportunities where an upcoming production can be optimized for success.
In conclusion, demand data provides executives in the entertainment industry invaluable insights for informed content decisions. It can help determine content valuation to inform acquisition, financing, or distribution decisions, while also providing programming insights, aiding creative development, and helping retain and grow audiences. The outstanding audience demand shown by "Our Flag Means Death" serves as a useful case study for understanding and utilizing demand data.
Our Flag Means Death's travelability to New Zealand in the last 30 days is 35%, which means that the audience demand for Our Flag Means Death is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Flag Means Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Our Flag Means Death, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Our Flag Means Death also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Our Flag Means Death in New Zealand. We provide our partners with deep television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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