The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data generated by Parrot Analytics can help executives make strategic decisions concerning content, acquisition, distribution, and programming. By analyzing data for "Our Flag Means Death" for the month of November 2023 in the United States, executives can see how demand data can inform their decision-making process.
Firstly, content valuation can be powered by demand data, which reveals the dollar value contribution of any title to any platform in any region. By using demand data, executives can calculate the ROI a specific title will bring to a given platform. For instance, by examining the demand data for "Our Flag Means Death," executives can determine how much this series is worth and whether it is a valuable asset for their platform. They can also assess the show's ability to drive subscriptions and mitigate churn.
Secondly, global audience demand data can help executives determine which content is most popular in their market or on a global scale. For instance, by examining the top 10 global markets where "Our Flag Means Death" is most in-demand, executives can see which markets this series is most popular in and where there might be opportunities for expansion.
Thirdly, demand data can help inform scalable concept testing. Executives can use demand data to determine which elements of their existing content fans like the most and how upcoming content can be optimized for success. Moreover, by examining the type of content that exhibits opportunities to acquire or produce, executives can make more informed content decisions.
Fourthly, demand data can help executives with subscriber retention and acquisition. By analyzing data for "Our Flag Means Death," executives can see which titles they should buy to keep their current audience happy or attract new subscribers to their platform.
In conclusion, demand data can help executives make more informed decisions about content, acquisition, distribution, and programming. By using Parrot Analytics content valuation system and analyzing data for "Our Flag Means Death," executives can gain valuable insights into the show's performance, audience preferences, franchise potential, and global appeal.
This is Our Flag Means Death's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Flag Means Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Dec. 9, 2023, 1 p.m. PST using tv demand analytics from Parrot Analytics for Our Flag Means Death in the United States. We provide our partners with meaningful television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.