The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one of the main factors that influences content, acquisition, distribution, and programming decisions is audience demand. With the help of Parrot Analytics' demand data, executives can make more informed decisions to maximize value.
Using the example of "Our Flag Means Death," we can see how the demand data can help TV executives with their strategic decision making process. The show achieved exceptional demand during October 2023 in the United States, with 42.2 times the audience demand of the average show. This high-demand level is a clear indicator of the show's value for any channel looking for a show that resonates with audiences.
For content valuation, Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform, in any region. This system can help TV executives answer questions such as: How much is my series worth? How much of my series’ value is being driven by demand for one of its stars? What is the value of a content library to a platform over time? Why should my series be considered a strategic asset for a streaming platform? What is the baseline value of a title?
Moreover, by examining the top 10 global markets where "Our Flag Means Death" is most in-demand over the last 30 days, we can see that this show outperforms the demand of the average TV show in each of these markets. The United States is "Our Flag Means Death"'s number one market globally, and it achieved exceptional audience demand of 30.8x in the United States. Evaluating the show's performance in different markets is a clear indication of where to invest in marketing and distribution.
Another important aspect that demand data helps with is scalable concept testing and audience mapping. Using the data for "Our Flag Means Death" as an example, we can see what other shows fans of the series enjoy, such as "Star Trek: Lower Decks," "Loki," "Gen V," "Rick And Morty," "Ahsoka," "Foundation," "The Wheel Of Time," "Star Trek: Strange New Worlds," and "Only Murders In The Building." TV executives can use this information to optimize their productions for success and identify current audiences, as well as new audience segments that share similar preferences.
In conclusion, Parrot Analytics' demand data can be used by TV executives to help them make more informed decisions regarding content acquisition, distribution, programming, and content valuation. By analyzing the audience demand for individual shows, TV executives can tailor their marketing and distribution strategies to maximize the value of their offerings. Demand data can also help executives identify particular genres, industries, and geographies where there is high demand for specific content.
This is Our Flag Means Death's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Flag Means Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 28, 2023, 1 p.m. PST using global tv demand data from Parrot Analytics for Our Flag Means Death in the United States. We provide our partners with far-reaching SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.