The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Our Flag Means Death" in the Philippines in October 2023 provides valuable insights that can assist Entertainment Executives in making informed content acquisition, distribution and programming decisions.
One of the benefits of using demand data is that it enables executives to value content. By analyzing the demand for the TV series, entertainment executives can assess its dollar value contribution to their platform in any region. In this case, the data reveals that demand for "Our Flag Means Death" in the Philippines is well above the average level for TV shows in this market. By understanding the level of demand a show like "Our Flag Means Death" generates, Entertainment Executives can determine how much to spend on content acquisition and make informed decisions regarding content valuation.
Another way in which demand data can assist Entertainment Executives is by informing their programming decisions. The data indicates that "Our Flag Means Death" has a high affinity with fans of shows such as "Star Trek: Lower Decks" and "Loki" in the Philippines. Using this affinity analysis, executives can identify what types of shows to program alongside "Our Flag Means Death" to create a compelling content lineup that will attract and retain viewers.
Additionally, the data provides insight into audience demand for the show in comparison to other genres. For example, the show was in the 99.9th percentile for demand in the romance genre in the Philippines in October. This information can help entertainment executives to curate an optimised and tailored content library based on genre preferences.
Demand data can also provide insight into global market expansion opportunities. The data shows that "Our Flag Means Death" is performing well in several international markets, including the United States, the United Kingdom, and Germany. This information can assist TV series financing companies, OTT platforms, and content distributors in identifying new markets to expand their content and distribution footprint.
Lastly, the data shows that the demand for "Our Flag Means Death" has been increasing recently in the Philippines. This suggests that the show may be growing in popularity, offering an opportunity for content creators to explore spin-offs or franchising opportunities. Demand data empowers decision-making by providing insights into new opportunities, under-monetized titles, and brand synergies.
In conclusion, the demand data for "Our Flag Means Death" in the Philippines in October 2023 provides insights that can help Entertainment Executives make informed content decisions. By analyzing the data, executives can value content, gain insight into audience demand and preferences, identify global expansion opportunities, and explore spin-offs or franchising opportunities. By utilizing demand data, Entertainment Executives can make more informed content acquisition, distribution and programming decisions.
Our Flag Means Death's travelability to Philippines in the last 30 days is 12%, which means that the audience demand for Our Flag Means Death is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Our Flag Means Death in Philippines. We provide our partners with extensive media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.