The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive looking to make informed decisions about content acquisition, distribution, and programming, demand data is an excellent tool. Let's take a closer look at how we can use demand data to make decisions about "30 Coins (30 Monedas)," a popular show in Spain during October 2023.
Content Valuation: Our content valuation system is powered by global content demand data. A title's value is determined by the contribution it makes to a platform's revenue, its ability to drive subscriptions and mitigate churn, and its ROI for any given platform. By using demand data to quantify the content's marginal revenue contribution, we can estimate its value and make informed decisions on how much to invest in the content.
Audience Insights: Demand data provides valuable insights into a show's audience, including the show's popularity relative to the average show, how the audience engages with other shows in the same genre, and which shows are most frequently watched by the viewers of the show.
Regional and Global Appeal: By analyzing audience demand data in different regions around the world, we can identify which regions the show has the highest demand and potentially make informed decisions when it comes to choosing which platforms to distribute the show and making localization decisions.
Release Strategy and Pricing: Demand data can help identify the optimum release strategy for content. By analyzing demand trends for the show, we can determine the best time to release a new episode or season. Additionally, demand data can be used to inform pricing decisions, especially since the value of a content is represented by its demand.
Competitive Benchmarking: We can compare audience demand for "30 Coins (30 Monedas)" to other titles available in the market and find ways to make the show stand out and appeal to a wider audience.
Franchisability: Demand data can help us make informed decisions about the potential for franchises or spin-offs of existing content. By analyzing both the global performance and local appeal of the show, we can determine if there is enough demand for future adaptations of the content.
In summary, demand data provides a wealth of insight for executives looking to make more informed decisions about content acquisition, distribution, and programming. With "30 Coins (30 Monedas)" as a prime example, there are a number of actionable steps executives can take using demand data to make informed decisions for content strategy.
This is 30 Coins (30 Monedas)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 30 Coins (30 Monedas) travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 30 Coins (30 Monedas)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 30 Coins (30 Monedas), including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s 30 Coins (30 Monedas) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 30 Coins (30 Monedas), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on Dec. 10, 2023, 1:10 p.m. PST using analytics from Parrot Analytics for 30 Coins (30 Monedas) in Spain. We provide our partners with essential media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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