The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better decisions concerning content and distribution? Parrot Analytics offer an excellent solution that involves using demand data to inform TV and OTT platform executives. In this article, we will explain how using the example of "El Marginal" for the month of March 2024 in Spain. By using Parrot Analytics demand data, executives can leverage it to help make informed decisions that align with their goals. Here are some ways demand data can be used:
- Content Valuation: By using the Parrot Analytics content valuation system, executives can determine how much they should be spending on content that will bring revenue to their platform. By using demand data, you can calculate the return on investment a particular title will bring. For example, "El Marginal" currently has an audience demand of 2.1 times more than the average show in Spain, making it worth investing in. Using demand data is an economic valuation system powered by global content demand and supply that can help executives identify the value of content to a platform.
- Acquisition Decisions: Executives can use demand data to support their acquisition decisions. By examining the top ten global markets where "El Marginal" is most in-demand, it outperforms the average TV show's audience demand of 1x in each of these markets. This information can guide executives' further decisions regarding acquiring content that performs well internationally.
- Programming Decisions: Executives can use demand data to inform their programming decisions. For example, the demand for "El Marginal" decreased by 0.6% in March in Spain. The platform can use this information to adjust the number of time slots and the sequence it plays the TV series.
- Distribution Decisions: Executives can use demand data to know which countries to distribute to, what platforms to target, and which licensing agreements to negotiate. "El Marginal" has a higher demand than 94.2% of all drama titles in Spain. By using this information along with the top ten global markets where it is most in-demand, executives can target their efforts in those places with the highest demand, thus increasing chances of success.
- Planning Spin-Offs: Demand data can inform executives' decisions on whether or not to create a spin-off or franchise. "El Marginal" has a poor franchiseability rating, indicating that it might not be a good idea to create a spin-off based on this TV show.
In conclusion, Parrot Analytics demand data can help executives make more informed decisions when it comes to content, acquisition, distribution, and programming. They can leverage the data to identify the value of content, inform their programming and acquisition decisions, choose which platforms to target and which countries to distribute to, and plan for spin-offs. "El Marginal" is an excellent example of how demand data can help shape strategies that align with business goals and drive success.
El Marginal's travelability to Spain in the last 30 days is 32%, which means that the audience demand for El Marginal is 32% of the demand in its country of origin, Argentina. Click through to another market to discover how well El Marginal travels internationally.
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Acquire the best shows from partners such as Televisión Pública Argentina to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Marginal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Televisión Pública Argentina‘s El Marginal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Televisión Pública Argentina and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Marginal, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for El Marginal in Spain. We provide our partners with valuable TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.