The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive making decisions about TV series financing, content acquisition, distribution, and programming? Parrot Analytics offers a content valuation system that can help you make informed content decisions. Our content valuation system is powered by global content demand and supply, providing you with valuable insights into what content your target audience wants to watch. This article examines how demand data for "Marvel's Agents of SHIELD" can be used by entertainment executives to make more informed decisions.
One significant advantage of demand data is that it can help executives to evaluate the worth of TV series accurately. For instance, using demand data, entertainment executives can determine how much to spend on content and estimate the Return on Investment (ROI) for a specific title. As a case in point, in March 2024, "Marvel's Agents of SHIELD" had an outstanding demand for its content in Spain, with 4.1 times the audience demand of the average show in the country for the last 30 days. This indicates that the series has a good demand value that makes it competitive in its market. Therefore, entertainment executives can consider the demand data to estimate the dollar value contribution of any title, to any platform, in any region and make informed content acquisition decisions.
Another important use of demand data is to identify global markets with high demand for specific content. Parrot Analytics helps to assess the worth of content in a specific market, allowing executives to determine where a show is most in-demand and how to optimize content for specific regions. In Spain, for instance, "Marvel's Agents of SHIELD" has had a significant spike in demand in March 2024. The demand data also shows that the show has outstanding demand in several other global markets, such as the United States, China, Canada, the United Kingdom, France, Germany, and the Netherlands, which makes it easier for entertainment executives to identify and prioritize regions where content distribution can be optimized.
Additionally, demand data can guide executives in programming decisions. A programming strategy that leverages demand data helps to improve audience engagement and increase content consumption on their platforms. In the case of "Marvel's Agents of SHIELD," the show moved up 217 spots in its rank in March 2024 compared to the previous month in Spain. Such an increase in demand indicates that the show is doing well with the Spanish audience, and executives can consider this information while making programming decisions.
Entertainment executives can also leverage demand data to monitor how well a TV show holds up with the audience over time. With high longevity as one of the six dimensions in the Parrot Pulse, executives can have a better understanding of audience appeal and assess which shows have sustained demand that can require less marketing spend. "Marvel's Agents of SHIELD's" longevity of outstanding demand level indicates that it has enormous potential to remain relevant to the audience.
In conclusion, using demand data provides valuable insights for entertainment executives, such as content valuation, identifying global markets with high demand, improving programming decisions, and monitoring a TV series' longevity. Therefore, executives can turn their attention to the Parrot Analytics content valuation system to make content decisions.
Marvel's Agents Of S.H.I.E.L.D.'s travelability to Spain in the last 30 days is 35%, which means that the audience demand for Marvel's Agents Of S.H.I.E.L.D. is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Agents Of S.H.I.E.L.D. travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Marvel's Agents Of S.H.I.E.L.D..
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Marvel's Agents Of S.H.I.E.L.D. from partners like abc.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Marvel's Agents Of S.H.I.E.L.D.? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Marvel's Agents Of S.H.I.E.L.D.. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Agents Of S.H.I.E.L.D.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel's Agents Of S.H.I.E.L.D., including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Marvel's Agents Of S.H.I.E.L.D. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Agents Of S.H.I.E.L.D., for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Marvel's Agents Of S.H.I.E.L.D. in Spain. We provide our partners with deep TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.