The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data is critical to making more informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics demand data for the TV series "Marvel's Agents Of S.H.I.E.L.D.", let's explore how demand data can be leveraged to make strategic business decisions more effectively.
Content valuation is one area where demand data can play a significant role. By examining the audience demand data for "Marvel's Agents Of S.H.I.E.L.D.", TV executives can estimate the dollar value contribution of this title and access insights on how it drives engagement across the rest of the catalog. Additionally, decision-makers can assess the ROI that this specific title will bring for any given platform by using demand data, including how this show can drive subscriptions and increase engagement while decreasing churn.
Demand data on "Marvel's Agents Of S.H.I.E.L.D." can also be useful in decisions concerning supply and demand. For instance, using demand data can help businesses identify the type(s) of content that offer an opportunity to acquire or produce. Furthermore, using demand data can enable businesses to gauge the dollar value of a content library to a platform over time and assess the value of exclusivity.
Demand data can also give insight into ways to enhance subscriber retention and acquisition. Using demand data, executives can identify which titles are most likely to maintain audience satisfaction and drive subscriber growth.
Understanding your show's global performance is crucial, and demand data on "Marvel's Agents Of S.H.I.E.L.D." provides an independent measure of its performance across six dimensions. These measures include travelability, reach, momentum, longevity, franchisability, and worldwide audience demand, all of which can be compared to industry benchmarks.
Lastly, examining the top ten global markets where "Marvel's Agents Of S.H.I.E.L.D." is in high demand over the last 30 days can also provide essential insights. These regions include the United States, China, the United Kingdom, Germany, Canada, the Netherlands, Russia, the rest of the world, and Switzerland. These insights can be vital in creating optimal release strategies, identifying under-monetized titles, answering questions about popularity, and comparing your content against other titles available on the market.
To sum it up, demand data on "Marvel's Agents Of S.H.I.E.L.D." can be incredibly useful in driving content-related decisions such as content valuation, supply and demand, subscriber retention, franchise expansion, global expansion, and long-term planning. These metrics provide insightful data on global performance, and examining regional demand can yield valuable information on niche markets. In conclusion, employing demand data in strategic initiatives will undoubtedly provide television executives the best opportunity to outsmart competitors by meeting audience demand accurately.
This is Marvel's Agents Of S.H.I.E.L.D.'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Agents Of S.H.I.E.L.D. travels internationally.
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Acquire the best shows from partners such as ABC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Agents Of S.H.I.E.L.D.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Marvel's Agents Of S.H.I.E.L.D. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Agents Of S.H.I.E.L.D., for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on Feb. 22, 2024, 1:01 p.m. PST using global television demand datasets from Parrot Analytics for Marvel's Agents Of S.H.I.E.L.D. in the United States. We provide our partners with deep SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.