The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data can provide valuable insights into audience preferences, trends, and overall popularity. Using the example of "Stargate Atlantis" in Spain during March 2024, here are some ways demand data can be utilized to inform content decisions.
Firstly, demand data can be used to value content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform, in any region. By analyzing the demand for "Stargate Atlantis" in Spain and comparing it to the average demand for TV shows, we see that it has 3.9 times the audience demand of the average show over the last 30 days. This information can be used to determine the show's value and potential profitability in that market.
Additionally, demand data can inform acquisition decisions. By examining the top 10 global markets where "Stargate Atlantis" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show (1x) in each of these markets. For example, in the United States - the show's number one market globally - it achieved outstanding audience demand of 10.0x. This information can help acquire content that is likely to perform well within specific markets.
In terms of programming decisions, demand data can inform release strategies, evaluate long-term performance and guide recommendations. Using the example of "Stargate Atlantis" in Spain during March 2024, we see that demand for the show increased by 29.9% during that month and spiked at the end of the month. This information can be used to guide the release strategy for future episodes or seasons.
Furthermore, demand data can help determine what type of content exhibit an opportunity to acquire or produce. For example, using Parrot Analytics' demand data, executives can analyze the performance of similar shows like "Rick And Morty", "The Mandalorian", and "Foundation" in order to understand trends in demand and make strategic acquisition decisions.
Finally, demand data can help with distribution decisions. Using the information on the relative demand for "Stargate Atlantis" in Spain compared to the United States, we see that its travelability - the measure of a show's international demand relative to its home market - is good. This information can be used when deciding which markets to distribute the content to and where to focus marketing efforts.
In conclusion, demand data can be a powerful tool for entertainment executives in making more informed content, acquisition, distribution, and programming decisions. By leveraging demand data from platforms like Parrot Analytics, executives can gain valuable insights into audience preferences and trends, which can ultimately lead to more successful content strategies and profitable outcomes.
Stargate Atlantis's travelability to Spain in the last 30 days is 62%, which means that the audience demand for Stargate Atlantis is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Stargate Atlantis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Stargate Atlantis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stargate Atlantis, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Stargate Atlantis in Spain. We provide our partners with valuable TV series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.