The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it's crucial to make informed decisions about what content to produce, acquire, distribute, or program on our platforms. That's where demand data comes in.
Take, for instance, the Spanish TV series "The Innocent (El Inocente)." By looking at its demand data for the month of March 2024 in Spain, we can gain valuable insights into its performance, popularity, and potential value to our respective businesses.
First of all, we can see that demand for "The Innocent (El Inocente)" is good, with 3.4 times the audience demand of the average show in Spain over the last 30 days. This puts it in the top 8.6% of TV shows in terms of demand. More importantly, this demand has been increasing recently, with a 21.6% increase in March alone. This indicates that the show is gaining in popularity, which is a good sign for potential content acquisition or investment.
We can also see that the show has performed well within its genre, ranking in the 96.3th percentile for dramas in Spain. This means it has higher demand than almost all other drama titles in the country. Additionally, "The Innocent (El Inocente)" has a strong fan base, who also enjoy shows like "Two And A Half Men," "Cobra Kai," and "Solar Opposites." This information can be useful in identifying other potential content to acquire or produce that will appeal to the same audience.
When looking at the Parrot Pulse for "The Innocent (El Inocente)," we can see that its global performance across six dimensions is good, with the only "okay" ratings being for travelability and franchisability. However, its worldwide audience demand across all platforms is strong, and its momentum and longevity are good, indicating that it has sustained popularity over time.
Another valuable insight we can gain from the demand data is the top 10 global markets where "The Innocent (El Inocente)" is most in-demand over the last 30 days. We can see that it outperforms the demand of the average TV show in each of these markets, with Russia being its number one market globally. This data can be used to help determine which markets are most valuable for distribution or licensing, as well as to inform marketing and promotional efforts in those regions.
Ultimately, demand data can be used to help us make more informed decisions about content acquisition, distribution, and programming. By analyzing the demand for a particular show, such as "The Innocent (El Inocente)," we can assess its performance, popularity, and value to our business, and use that information to guide our strategic decision making.
This is The Innocent (El Inocente)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Innocent (El Inocente) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Innocent (El Inocente)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Innocent (El Inocente) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Innocent (El Inocente), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for The Innocent (El Inocente) in Spain. We provide our partners with far-reaching content expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.