The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive at an entertainment company looking to make more informed decisions about content acquisition, distribution, and programming? Look no further than demand data from Parrot Analytics! By analyzing the performance of a specific show like "Trigger Point," entertainment executives can gain valuable insights to inform strategic decision-making.
Content Valuation: With 3.1 times the audience demand of the average show in Spain over the last 30 days, "Trigger Point" has good demand. To value the show, we can use Parrot Analytics' content valuation system, which is based on global content demand and supply. This system can reveal the dollar value contribution of the show to a platform and is a valuable tool for determining how much to spend on content.
Measuring Performance: The Parrot Pulse is an independent measure of a show's global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. By examining the Parrot Pulse for "Trigger Point," entertainment executives can assess the show's performance and popularity in Spain and other global markets. The show has good audience demand in several countries, including China, the United States, the Netherlands, South Africa, Israel, Sweden, and Canada.
Programming Decisions: Entertainment executives can use demand data to make more informed programming decisions. For example, we know that during March, audience demand for the show decreased by 38.0% in Spain, indicating that the show may not be as popular in Spain as it previously was. Additionally, we know that "Trigger Point" ranks at the 95.9th percentile in the drama genre, suggesting that it has higher demand than 95.9% of all drama titles in Spain. By analyzing audience demand trends and genre rankings, executives can make decisions about whether to continue airing the show in Spain and in what time slot.
Content Acquisition: By examining other shows that fans of "Trigger Point" also like, such as "Criminal Record," "Vigil," and "Gold Rush," executives can identify similar shows that they may want to acquire. Additionally, executives can use demand data to determine how much a show is worth to another streaming platform, further informing acquisition decisions.
Distribution Decisions: The Parrot Pulse provides insight into a show's travelability, which measures a show's international demand relative to its home market. For "Trigger Point," we know that its travelability is okay, indicating that the show may not be as popular in other global markets as it is in the United Kingdom. Armed with this insight, executives can make more informed decisions about where to distribute the show and tailor marketing campaigns accordingly.
In sum, demand data can provide valuable insights to entertainment executives to inform strategic decision-making about content acquisition, distribution, and programming. By analyzing the performance of a specific show like "Trigger Point," executives can make more informed decisions about the value of their content, the popularity of their programming in different markets, and how to optimize their marketing efforts to attract a wider audience.
Trigger Point's travelability to Spain in the last 30 days is 24%, which means that the audience demand for Trigger Point is 24% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Trigger Point travels internationally.
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Acquire the best shows from partners such as ITV Studios to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Trigger Point), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV Studios by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ITV Studios‘s Trigger Point is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV Studios and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trigger Point, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Trigger Point in Spain. We provide our partners with meaningful entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.