The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data is essential to making more informed content, acquisition, distribution and programming decisions. In the case of "And Just Like That...", demand data reveals valuable insights that can aid decision-making.
Firstly, understanding the show's valuation is critical, and content valuation based on demand data makes it possible to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Content valuation using demand data can help answer questions like: How much is the series worth, what is the content library's value to the platform over time, and how can the ROI of a specific title be calculated for any given platform?
Secondly, demand data can inform acquisition decisions. In the case of "And Just Like That...", its demand has been increasing recently in France, and it is now in the top 99.8th percentile of the romance genre in this market. By beginning to unbundle the value of content on any streaming service, executives can see the true value of a title in their respective markets and acquire content that would resonate with the target audience.
Thirdly, programming decisions can also benefit from demand data. For instance, understanding popular genres and elements that fans like the most (by leveraging affinity analysis) aids programming decisions. Demand data enables mapping local whitespace and optimal release strategy that can be leveraged for successful programming decisions.
Lastly, long-term strategies like franchise and spin-off potential, reach, and travelability can inform distribution decisions. "And Just Like That..." has excellent travelability and global performance across six dimensions. Its audience demand in France was 96% of the demand in the United States, meaning executives can use this data to target countries with high demand. By examining the top 10 global markets where "And Just Like That..." is most in-demand, executives can get insights on how to distribute the series to ensure maximum reach.
In summary, "And Just Like That..." showcases the value of harnessing audience demand data to make informed content, acquisition, distribution and programming decisions. Parrot Analytics' content valuation system powered by global content demand and supply can help executives quantify the value of content to any platform in any region. As TV executives seek to create, acquire, and distribute the best content that will resonate with audiences, harnessing demand data is critical to success.
And Just Like That...'s travelability to France in the last 30 days is 97%, which means that the audience demand for And Just Like That... is 97% of the demand in its country of origin, United States. Click through to another market to discover how well And Just Like That... travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for And Just Like That... in France. We provide our partners with meaningful content know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.