The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can benefit greatly from demand data as it provides valuable insights into how an audience perceives a show. By analyzing the demand data for "Below Deck Down Under" in France, we can provide some useful answers to different questions that can help make informed content, acquisition, distribution, and programming decisions.
One way to leverage demand data is content valuation. The demand data shows that "Below Deck Down Under" has 2.7 times the audience demand of the average show in France over the last 30 days, indicating a good level of demand. This data can be used to estimate the economic valuation of the title in France and to compare its value to other similar titles. The increase in demand in March 2024 can also give insights into how much the title is growing in popularity, indicating that it may be a strategic asset for a streaming platform.
Demand data can also be used to determine what content will perform best in a particular market. For example, we can use the demand data to answer the question, "What content is most popular in my local market?" In this case, we can see that "Below Deck Down Under" has higher demand than 96.7% of all reality titles in France, indicating that reality TV shows are popular in France. As an executive, you could consider acquiring or producing more reality TV shows for the French market if this genre performs well.
Demand data can also provide insights into a show's fanbase and help with subscriber acquisition and retention. In the case of "Below Deck Down Under," we know that other shows that fans of the show also like include "Below Deck," "Below Deck Sailing Yacht," and "Big Brother: UK." This information can be useful in identifying what other titles to promote or acquire to retain or acquire subscribers who are fans of these related shows.
Demand data also informs distribution decisions. "Below Deck Down Under" is doing well in France, as it ranks 96.7% in the reality genre and has increased demand by 75.3% in March. Executives could consider distributing the show in more countries where it could be popular, like the United Kingdom, Australia, the United States, Germany, the Netherlands, Norway, Israel, Sweden, and South Africa, where it is outperforming other titles.
Finally, demand data can help inform programming decisions. For instance, demand data can help answer the question, "How effective is my marketing campaign around a show?" In this case, we can see that demand spiked in late March 2024 for "Below Deck Down Under" in France, indicating that the marketing campaign around the show was effective at driving audience demand.
In conclusion, demand data is an incredibly useful tool for entertainment executives in their decision-making process, providing valuable insights into audience preferences, which genres perform best in a market, what content to acquire or produce, what titles will drive subscriber acquisition and retention, and more. By analyzing the demand data for "Below Deck Down Under" in France, executives can use the insights gained to make informed content, acquisition, distribution, and programming decisions.
Below Deck Down Under's travelability to France in the last 30 days is 26%, which means that the audience demand for Below Deck Down Under is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Down Under travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Down Under), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Below Deck Down Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Down Under, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Below Deck Down Under in France. We provide our partners with extensive content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.