The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed decisions regarding content valuation, content acquisition, distribution, and programming. Take the series "Below Deck Down Under," for example, and the demand data for the month of March 2024 in the United Kingdom.
Content Valuation:
Using demand data, content valuation can determine how much a series is worth, which can be applied to an individual series or an entire library. For instance, "Below Deck Down Under" has demand data of 10.2 times the average show, putting it in the top 2.7% of all TV shows. This ignites interest in the show, highlighting its value and making it an asset to a streaming platform or TV network.
Acquisition & Distribution:
Demand data can also aid in acquiring and distributing content. Suppose an entertainment executive is looking to acquire or produce content. In that case, demand data, such as "Below Deck Down Under's" popularity in the United Kingdom, can identify content with potential. On the other hand, a content distributor could use demand data to determine what content is worth on the market and in which regions its popularity will be high.
Programming:
Demand data can help with programming decisions by answering questions such as how much marketing to put into a show or a series, and how a title drives engagement across the rest of the catalog. For "Below Deck Down Under," fan similarities with other shows in the same genre could identify what programming decisions to make based on genres that are resonating with the current audience.
Marketing:
Demand data, such as "Below Deck Down Under's" momentum pace of growth, can help entertainment executives evaluate the marketing campaigns for shows and estimate their effectiveness. Ultimately, demand data can help optimize marketing campaigns ahead of a show's premiere.
In summary, demand data is helpful in making informed decisions in content acquisition, content valuation, distribution, and programming for entertainment executives. The demand data for "Below Deck Down Under" demonstrates how TV series can perform in different markets globally, which could provide insights on whether it's worth distributing on a particular platform or network.
Below Deck Down Under's travelability to the United Kingdom in the last 30 days is 107%, which means that the audience demand for Below Deck Down Under is 107% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Down Under travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Below Deck Down Under.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Below Deck Down Under from partners like Peacock.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Below Deck Down Under? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Below Deck Down Under. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Down Under), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Below Deck Down Under, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Below Deck Down Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Down Under, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Below Deck Down Under in the United Kingdom. We provide our partners with meaningful OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.