The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed content acquisition and distribution decisions for your platform, considering audience demand is essential for assessing the value of a series or its potential to succeed in a particular market. The analysis of "BoJack Horseman" for the month of March 2024 in France, conducted using Parrot Analytics' content demand data, offers several key insights that can support strategic decision-making.
Content Valuation: In answering the question of how much a show is worth, demand data can be used like for "BoJack Horseman" in France to reveal the dollar value contribution of any title, to any platform, in any region. According to the analysis, "BoJack Horseman" had 6.2 times the audience demand of the average show in France over the last 30 days, and only 8.6% of all TV shows had this level of demand. This demand data can enable the platform to strategically allocate resources, such as marketing, to maximize the growth of the platform.
Building a Content Library: If you are a TV series financing company or a studio looking to build a content library, assessing the demand for each title considering the genre can provide valuable insights into the success of a show. The analysis indicates that "BoJack Horseman" ranks at the 97.8th percentile in the comedy genre in France during March 2024, meaning that it had higher demand than 97.8% of all comedy titles in France. This can imply that shows with a comedy genre are highly in-demand in France, and investing in more comedies can increase engagement on your platform.
Programming Decisions: Considering the top 10 global markets where "BoJack Horseman" is most in-demand in the last 30 days can help linear networks or pay TV networks decide which show to broadcast or acquire. The analysis shows "BoJack Horseman" outperforms the demand of the average TV show (1x) in each of these markets. The show achieved 7.5x outstanding audience demand in the United States, where it is the number one market globally, implying that the United States would be a crucial market if "BoJack Horseman" were to be broadcast on linear TV.
Subscribers Acquisition and Retention: For an SVOD platform, the demand data for any show can be used to evaluate which titles will help acquire new subscribers and retain old ones. The analysis indicates that audience demand for "BoJack Horseman" in France increased by 9.0% in March 2024, and even ranked 371, which is a significant position, considering the high number of TV shows available. Also, the analysis shows that the show's longevity, which measures how well audience demand is maintained over time, and its momentum, the pace of growth, are both outstanding. This would mean that "BoJack Horseman" would be an excellent show to attract new subscribers and keep current subscribers engaged.
Franchisability and Spin-off: To monetize IP through spin-offs or franchises, assessing a show's franchisability index is essential. According to the analysis, the franchisability (spin-off potential) of "BoJack Horseman" is outstanding. It means that the show has the potential to be further monetized beyond its six seasons, and a spin-off or a franchise of the show could be created.
In conclusion, the analysis of "BoJack Horseman" in France during March 2024 illustrates how demand data can support entertainment executives in making more informed decisions when selecting, evaluating, and monetizing content. With Parrot Analytics content valuations, executives can determine how much to spend on a specific content, assess its value and potential, optimize their marketing and programming strategies, and ultimately, compete for and retain more subscribers. By considering the various insights from the analysis, entertainment industry stakeholders can gain a crucial competitive edge in their respective markets.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s BoJack Horseman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BoJack Horseman, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for BoJack Horseman in France. We provide our partners with meaningful TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.