The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide valuable insights for making informed content, acquisition, distribution and programming decisions. One example is demonstrated by "Coronation Street" in France during the month of March 2024.
Content Valuation: Using Parrot Analytics content valuation system, executives can base their economic valuation on a global content demand and supply. They can answer questions, including the baseline value of a title, content performance as acquisition-driving or churn-reducing, and value of exclusivity. For "Coronation Street," it has 6.0 times the audience demand over the last 30 days than the average show in France. Additionally, it has a peak rank of #525 in France and has moved up in its rank by 82 spots during March. "Coronation Street" ranks at the 98.9th percentile in the romance genre and has higher demand than 98.9% of all romance titles in France.
Optimal Release and Pricing Strategy: Based on demand trends over time, executives can develop effective release and pricing strategies for their content. For "Coronation Street," the demand for the show peaked in late March 2024, indicating a more favorable time for release could improve the show's performance.
Global Expansion and Franchise: Executives can use demand data to help them evaluate what content should be produced or acquired to support global SVOD expansion. Additionally, they can identify titles with spin-off potential or products with franchisability since they can generate more revenue streams while widening the audience reach. For "Coronation Street," the show's audience demand across all platforms is good, and its franchisability (spin-off potential) is also good.
Content Trend: By examining the top 10 global markets where "Coronation Street" is most in-demand over the last 30 days, executives can identify markets that may have an untapped demand. Executives can also view closely related TV shows to identify emerging trends. For "Coronation Street," executives can see, based on correlation analysis, that shows such as "EastEnders" and "The Tonight Show Starring Jimmy Fallon" are also popular amongst fans in France.
Competition Benchmarking: Benchmarking is critical to understand how one's content is performing relative to the competition. Executives can assess content against other titles to identify strengths and weaknesses in the content pipeline as well as potential opportunities in the markets where competitors excel. For "Coronation Street," executives can see how the show performs relative to other French titles by quantifying how much demand it has compared to the title average.
Overall, demand data provides critical insights that enable executives to make better-informed decisions concerning content valuation, global expansion and franchisability, optimal release and pricing strategy, content trend, and competitive benchmarking. Furthermore, these insights can lead to better content outcomes and profitability.
Coronation Street's travelability to France in the last 30 days is 29%, which means that the audience demand for Coronation Street is 29% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Coronation Street travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Coronation Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Coronation Street, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Coronation Street in France. We provide our partners with meaningful television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.