The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is vital to make informed decisions when it comes to content acquisition, distribution, programming, and valuation. That's where demand data comes in, which can provide valuable insights to help you understand audience preferences and make better decisions. Taking "Hey Duggee" as an example, here are some ways that demand data can be useful:
1. Content Valuation: Demand data can help to determine how much a show is worth compared to other titles in its genre or on the market generally. For example, as per the provided data, in France, "Hey Duggee" has 3.3 times the audience demand of the average show and is thus proven to be good value for money.
2. Programming Decisions: Audience demand is highly indicative of show popularity and can help inform programming decisions about which shows to prioritize or continue to offer on a streaming platform. "Hey Duggee" has higher demand compared to other family titles in France, indicating that it may be a wise choice to continue featuring on the platform if you want to keep the current audience happy.
3. Acquisition Decisions: Use demand data to assess whether a show is worth acquiring or not. If a show has maintained its demand over time, offers huge growth opportunities, has a fanbase in specific global regions, then it may be an excellent choice for acquisition. Despite its decreasing trend in demand in France, "Hey Duggee" performed extremely well in the UK, indicating a great global potential.
4. Distribution Decisions: Where should a show be distributed or released to maximize viewer engagement? By examining the demand trends in different regions, you can identify where a show is most popular and strategize its launch accordingly. For example, if you look at the top 10 global markets where "Hey Duggee" is most in-demand over the last 30 days, you can identify where the show's demand is especially high - including the UK, Thailand, and Italy, indicating the show’s potential in these countries.
5. Content Optimization: Demand data can be used to optimize content based on audience preferences. As per the provided data, it is clear that the audience for "Hey Duggee" likes other family-friendly shows like "PAW Patrol" and "Peppa Pig." By analyzing similar content often watched by the fans, it’s possible to understand their preferences and create relevant shows they will watch in the future.
Therefore, demand data can be a powerful tool for TV executives in making informed decisions on content acquisition, distribution, programming, and valuation. By keeping a close eye on demand trends for shows like "Hey Duggee," executives can make sure they are providing their audiences with content they love and keep their business booming.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Hey Duggee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Duggee, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Hey Duggee in France. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.