The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across the globe who want to make informed content acquisition, distribution, or programming decisions must understand how audience demand data can benefit their strategies. "Taskmaster," an OTT game show that follows the wit and wisdom of British comedians, can provide valuable insights into how demand data is significant to content valuation and asset evaluation across any market and region.
For instance, one of the significant benefits of demand data is using it to determine the worth of a show to a platform in any area. Parrot Analytics offers a content valuation system based on demand data to calculate a show's dollar value contribution to any platform in any region. Thus, executives can use this system to assess a television series' ability to drive subscriptions or reduce churn rates.
Additionally, demand data can inform distribution decisions, such as determining the most popular genres in local markets, optimal release strategies, and pricing. For example, executives can use Parrot Analytics' travelability and reach metrics to identify which international markets offer the best opportunity for global SVOD expansion. The analysis shows that the demand for "Taskmaster" is strong in markets such as Australia, Sweden, Canada, Norway, Netherlands, New Zealand, and France, indicating that the show has potential for global expansion in these markets.
Furthermore, executives can use demand data to uncover new ventures for content distribution by finding new opportunity markets, using a spin-off or franchise potential through franchisability metrics, and improving pre-release marketing campaigns. The platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog can also be quantified through demand data.
Also, demand data can be used to test scalable creative concepts and gain insights into audience preferences, leading producers to make informed programming decisions. Whether it concerns supply and demand, competitive benchmarking, retaining current audiences, or acquiring new subscribers, audience demand data inspires a data-driven decision-making process aimed at maximizing revenue returns.
In conclusion, Parrot Analytics' demand data can be used by entertainment executives to make informed content acquisition, distribution, or programming decisions by providing insights into audience preferences and demand. The analysis of "Taskmaster" in Italy indicates that demand data is significant as it helps in content valuation and asset evaluation, determining optimal pricing, marketing strategies, and global expansion opportunities, among others. Entertainment executives who depend on data to drive strategy and maximize revenue returns must adopt this data-driven approach to understand and meet audience demand better.
Taskmaster's travelability to Italy in the last 30 days is 9%, which means that the audience demand for Taskmaster is 9% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Taskmaster travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Taskmaster), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Taskmaster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taskmaster, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Taskmaster in Italy. We provide our partners with far-reaching content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.