The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, success often boils down to audience demand. In this regard, demand data can be an incredibly powerful tool for entertainment executives, offering them insight into a show's performance, predicting its success in future markets, and assessing its value to their platform or network. "One Piece," a popular Japanese anime, provides a prime example of how demand data can be used to make more informed content or acquisition decisions.
Content Valuation: Firstly, demand data can be a great influence to determine show's economic values. Using demand data, executives can assess the dollar value contribution of any title, to any platform, in any region. With "One Piece," for example, its demand of 14.2 times the average show in Russia over the last 30 days indicates that this show is highly popular, and consequently, has a high economic value.
Regional Demand: Demand data can also inform where a show is most popular, and consequently, where might be the best region to distribute and market the show. According to the report, "One Piece" had exceptional audience demand not only in Russia but also in several other countries, such as the United States, the Philippines, Germany, Japan, France, Canada, the UK, Australia, and India, which makes it an attractive show to distribute and market in these countries.
Supply & Demand: Through the use of demand data, executives can determine which shows exhibit opportunities for acquisition or production. If a show like "One Piece" has exceptional audience demand, executives may opt to acquire or invest production funding into similar anime with similar themes and tones.
Subscriber Retention & Acquisition: Demand data also allows executives to make decisions that will help grow their subscriber base by acquiring and producing content that appeals to their current and potential audience. By looking at the shows that One Piece fans also watch (such as "The Big Bang Theory" and "Rick and Morty"), executives can assess which shows might help them to either acquire or retain subscribers.
Franchisability: Finally, executives can use demand data to evaluate if a show has the potential for spin-offs or franchising. The report suggests that "One Piece" has exceptional franchisability, leaving the possibility of spin-offs or franchises open to exploration.
Overall, demand data has huge implications for the entertainment industry. The data can be used to predict regional demand, assess a show's value, make informed content acquisition or production decisions, and enhance subscriber retention and acquisition. "One Piece" provides a case study for entertainment executives to leverage demand data for more informed decision-making that can lower their risk and increase their chances of success.
One Piece (ワンピース)'s travelability to Russia in the last 30 days is 80%, which means that the audience demand for One Piece (ワンピース) is 80% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Fuji TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as One Piece (ワンピース).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as One Piece (ワンピース) from partners like Fuji TV.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for One Piece (ワンピース)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Fuji TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from Fuji TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as One Piece (ワンピース). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Piece (ワンピース)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as One Piece (ワンピース), including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for One Piece (ワンピース) in Russia. We provide our partners with meaningful media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.