The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly evaluating content and making decisions about acquisitions, distribution, programming, and content valuation. One way to make more informed decisions is by using demand data to measure a title's performance. Let's take a look at "One Piece" as an example and see how demand data can help you make more informed decisions.
Firstly, demand data can help with content valuation. Using demand data, you can calculate the value of a specific title to any platform, in any region. You could even calculate how much it is worth to another streaming platform. Additionally, you could determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region.
Secondly, demand enables better decisions concerning acquisition and/or distribution. Let's say you are considering acquiring the rights to distribute "One Piece" in Brazil. You can use demand data to determine the show's popularity and the potential for profitability, revenue, and growth. In the case of "One Piece," the show has achieved a peak rank of #44 in Brazil and has been moving up the ranks steadily. Over the last 30 days, the show has had 13.3 times the audience demand of the average show in Brazil.
Thirdly, demand can inform programming decisions. You can use demand data to determine the show or genre that is most popular in a given market, as well as identify any opportunities for growth. For example, in Brazil, "One Piece" ranks at the 99.5th percentile in the comedy genre, meaning the show has higher demand than 99.5% of all comedy titles in Brazil. Additionally, the show's audience demand has increased 15.6% in Brazil during March.
Finally, demand data can help with audience retention and acquisition. By using data like the Parrot Pulse, you can determine how well a show is performing on a global level and attract new viewers. For example, the Parrot Pulse for "One Piece" shows that the show's travelability (ability to maintain international demand relative to its home market) is exceptional, indicating potential for growth in new markets.
In conclusion, demand data can be a valuable asset to entertainment executives in various stages of decision-making. From content valuation to programming decisions, acquisition, and distribution, demand data provides an insight into what a show's audiences are craving, how well it will perform, and in which markets. By leveraging demand data, you as an entertainment executive can make informed decisions about how to invest your resources, attract new viewers, and retain current ones.
One Piece (ワンピース)'s travelability to Brazil in the last 30 days is 79%, which means that the audience demand for One Piece (ワンピース) is 79% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for One Piece (ワンピース) in Brazil. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.