The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make informed content decisions or programming decisions, demand data from Parrot Analytics can be a valuable tool. Taking the example of "One Piece," we can see how demand data can provide insights on audience engagement, potential commercial success, and global reach.
Firstly, using demand data helps in content valuation by answering questions like 'how much is the show worth?' or 'what is the baseline value of the title'? For "One Piece," we see that the demand for the show is outstanding in Australia. With 14.3 times the audience demand of the average show, only 2.7% of all TV shows have this level of demand. This high demand for the show can help in valuing its worth and in understanding its potential revenue-generating ability.
Secondly, demand data can help in programming decisions by indicating audience tastes and preferences. The Parrot Pulse for "One Piece" shows that the show ranks at the 99.7th percentile in the drama genre in Australia, meaning that it has higher demand than 99.7% of all drama titles in Australia. Additionally, the shows that fans of One Piece also like, such as "Midsomer Murders", "South Park", and "Demon Slayer: Kimetsu No Yaiba," can provide insight into the type of content that resonates with fans of "One Piece."
Thirdly, demand data can be useful in distribution decisions. Using the example of "One Piece," its global performance across six dimensions and its travelability can be assessed by using Parrot Pulse. This data can help in understanding which platforms to target for distribution, as well as in estimating the potential global appeal of the show. For example, with its exceptional travelability score, "One Piece" could be well-suited for expansion to new international markets.
Fourthly, demand data can be used to inform acquisition decisions by answering questions such as 'what type(s) of content exhibit the opportunity to acquire or produce?' or 'what content is most popular in my market or on a global scale?' The demand for "One Piece" in countries like the United States, Japan, France, and Canada is outstanding, indicating that it could be a valuable acquisition for international markets.
Lastly, demand data can also aid in making content recommendation decisions. Utilizing the preferences of the fans of "One Piece" can provide insights into the type of content that resonates with its audience, which can help OTT or SVOD platforms make informed content recommendations to their viewers.
In conclusion, demand data from Parrot Analytics can be a valuable tool in assisting entertainment executives in making informed decisions related to content valuation, programming, distribution, acquisitions, and content recommendations. By utilizing data insights from shows like "One Piece", entertainment platforms can improve their understanding of audience tastes and preferences, and make decisions that lead to better engagement, retention, and growth.
One Piece (ワンピース)'s travelability to Australia in the last 30 days is 84%, which means that the audience demand for One Piece (ワンピース) is 84% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
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Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Piece (ワンピース)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch One Piece (ワンピース) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for One Piece (ワンピース) in Australia. We provide our partners with smart OTT know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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