The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content decisions is a crucial part of your job. In today's fast-paced and competitive market, keeping up with changing audience demands is more important than ever. This is where demand data can help. By examining the demand data for a show like "One Piece", we can gain insights that will inform our content, acquisition, distribution, and programming decisions.
Demand data can be used to help you make more informed content valuation decisions for your platform. Using Parrot Analytics' content valuation system, we can reveal the dollar value contribution of any title to any platform in any region. This system is powered by global content demand and supply, which can help determine a show's worth and its ability to drive engagement across the rest of the catalog. By examining demand data for "One Piece", we can see that its audience demand in Sweden is outstanding, with 9.9 times the audience demand of the average show in that country in the last 30 days. We can also see that it has exceptional demand globally, with higher-than-average demand in each of the top 10 global markets where it is most in-demand.
If you are an OTT or SVOD platform, you can use demand data like this to inform your acquisition decisions. Looking at the worldwide audience demand across all platforms, we can see that "One Piece" has exceptional travelability, which quantifies a show's international demand relative to its home market. This can help you determine how well a show will perform on your platform. We can also see that the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are exceptional, which can help identify successful and popular shows to acquire.
If you are a TV production company or a studio, you can use demand data to inform your content decisions. "One Piece" has maintained exceptional longevity, meaning that its audience demand has been maintained over time. This can help determine whether a show will have long-term success. We can also see that its momentum, or the pace of growth, is likewise exceptional. This can help you identify shows that are growing in popularity and could be a successful investment.
If you are a content distributor, you can use demand data to inform your distribution decisions. Examining demand data can help identify the most popular genres in different markets, as well as the shows that are in highest demand. "One Piece" has higher-than-average demand in each of the top 10 global markets where it is most in-demand, demonstrating its potential to perform well in different markets. Additionally, by examining audience demand for the show in Sweden compared to its home market of Japan, we can see how well the show is performing globally and determine which markets to target when distributing the show.
If you are a linear or pay TV network, you can use demand data to inform your programming decisions. By examining the audience demand for "One Piece", we can identify other shows that fans of "One Piece" are likely to enjoy, like "The Big Bang Theory", "Rick And Morty", and "Succession". This can help you identify shows to add to your programming lineup that are likely to appeal to "One Piece" fans and broaden your audience. Additionally, by examining the performance of "One Piece" on a rolling year basis vs the last 30 days, we can see the show has decreased in popularity over time and adjust our programming scheduling accordingly.
In conclusion, demand data is an essential tool for entertainment executives working in any capacity to make informed content, acquisition, distribution, and programming decisions. By examining the demand data for a show like "One Piece", we can gain insights that will help us determine a show's worth, its ability to drive engagement across the rest of the catalog, its potential success in different markets, and its potential appeal to fans of other shows. Using demand data can help entertainment executives navigate the fast-paced and competitive market and make more informed decisions that will drive the success of their platforms, shows, and businesses.
One Piece (ワンピース)'s travelability to Sweden in the last 30 days is 72%, which means that the audience demand for One Piece (ワンピース) is 72% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for One Piece (ワンピース) in Sweden. We provide our partners with smart television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.