The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions, especially when it comes to content valuation, acquisition, distribution, and programming. Let's take the case of "Invincible" in Sweden during October 2023 to illustrate how demand data can be used to inform these decisions.
Firstly, demand data can help content executives assess content valuation. By using demand data, you can determine the baseline value of a title. For instance, by analyzing demand data for "Invincible," you can determine the dollar value contribution of the show to any platform in any region. You can also assess the show's performance as an acquisition-driving or churn-reducing title, calculate its ROI, and estimate the value of exclusivity. Furthermore, using demand data, you can perform region-specific audience demand analysis to determine the value of the show in different markets.
Secondly, demand data powers acquisition decisions. "Invincible" has been performing outstandingly in Sweden, ranking at the 99.8th percentile in the drama genre in October, and achieving 11.4 times the audience demand of the average show in Sweden over the last 30 days. This means that the show is highly demanded by the Swedish audience. By looking at the top 10 global markets where the show is most in-demand, you can assess the global appeal of the show, the popularity of the show across different countries, and the potential for SVOD expansion. Additionally, by analyzing audience demand for similar shows such as "Loki," "Rick And Morty," and "The Mandalorian," you can identify the types of content that resonate with viewers and use this information to inform acquisition decisions.
Thirdly, demand data informs distribution and programming decisions. "Invincible" has excellent travelability, with a worldwide audience demand across all platforms and exceptional audience demand in countries other than its country of origin. This information can help you determine which platforms to target for distribution, the type(s) of content that exhibit opportunity to produce or acquire, and the audiences to target with your marketing campaigns. It can also help you make informed decisions regarding release strategy and pricing, and optimize your marketing campaign ahead of the premiere.
In summary, by using demand data, entertainment executives can make more informed content valuation, acquisition, distribution, and programming decisions. Demand data can help you determine the value of a title, make informed acquisition decisions, and optimize distribution and programming strategies for maximum audience impact.
Invincible's travelability to Sweden in the last 30 days is 32%, which means that the audience demand for Invincible is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Invincible travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Invincible.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Invincible from partners like Amazon Prime Video.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Invincible? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Invincible. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invincible), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invincible, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Invincible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invincible, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Invincible in Sweden. We provide our partners with far-reaching television analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.