The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can assist in making more informed content decisions that can lead to successful acquisition, distribution, and programming decisions. By examining the case of "The Walking Dead" in Sweden for the month of October 2023, we will showcase how Parrot Analytics' demand data can help make strategic decisions in the entertainment industry.
One of the key takeaways from the analysis is that the show has a high level of demand in Sweden, with 11.9 times the audience demand compared to the average show in Sweden over the last 30 days. Executives could use this data to assess the value of the content for acquisition and distribution rights in Sweden. Content valuation could also be calculated using this data, revealing the dollar value of the contribution that "The Walking Dead" has on any platform within Sweden, making it easier to justify the acquisition price.
Another valuable insight is the show's Travelability dimension, representing its international demand relative to its home market, which is exceptional. With its audience demand for Sweden being 23% of its demand in the United States, executives could use this data to plan strategic moves for global expansion or to identify regions to target with localized content.
The status of the series as current highlights the Longevity dimension, which measures how well audience demand is maintained over time and, in this case, is exceptional. The Momentum dimension, which measures the show's pace of growth, is also exceptional. By analyzing trends and fluctuations in momentum, marketing campaigns around the show can be optimized to maintain or stimulate growth in demand.
Moreover, classifying the show's global and local audience into segments using the Affinity Analysis can tell which talent or brands are best suited to expand the show's audience. Mapping the local whitespaces in Sweden can guide executives on the types of shows to develop and acquire. Additionally, the show's top 10 global markets can provide comparative benchmarking of its performance, indicating lucrative regions to seek international distribution and production agreements.
In conclusion, Parrot Analytics' demand data empowers executives to inform their content, acquisition, distribution, and programming decisions in a data-driven and objective way. By regularly checking the data, entertainment companies can make informed decisions that reflect their target audiences' interests, continually driving the success of their content offerings.
The Walking Dead's travelability to Sweden in the last 30 days is 23%, which means that the audience demand for The Walking Dead is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for The Walking Dead in Sweden. We provide our partners with smart television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.