The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, understanding audience demand is crucial for making decisions about content acquisition, distribution, and programming. Using "Supernatural" as an example, let's see how demand data can help industry professionals make more informed decisions.
One of the first things to consider is content valuation. By analyzing demand data, you can quantify the value of a TV series like "Supernatural" to a platform over time. For example, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This economic valuation system is powered by global content demand and supply.
Another question to consider is which platforms you should target for distribution of your content. The Parrot Pulse measures a show's global performance across six dimensions, including travelability and reach. In the case of "Supernatural," the show's international demand is exceptional, meaning it has the potential to perform well in markets outside of its home country. This can help guide a distribution strategy.
Demand data can also help with decisions about programming and content acquisition. For example, if you want to keep your current audience happy and mitigate churn, you can look at which titles have high audience demand in your region. In March 2024, "Supernatural" had outstanding demand in Turkey, with 8.0 times the audience demand of the average show, and it had moved up in its rank by 174 spots during the month.
Demand data can also be used to answer questions such as what genres are resonating most with your current audience, what genres should you focus on to attract new subscribers to your SVOD service, and what type(s) of content exhibit opportunities to acquire or produce. In the case of "Supernatural," it ranks at the 99.8th percentile in the mystery genre in March, and the show was most popular among fans of "The Simpsons," "The Rookie," and "House of the Dragon." Analyzing these insights can help you make more informed decisions about content acquisition and production.
Finally, demand data can help with pre-release marketing by providing insights into which elements of existing content fans like the most, and by powering recommendations and affinity analysis. For example, "Supernatural" saw a spike in demand in mid-March 2024 in Turkey, which could be leveraged for an upcoming season or related content.
In conclusion, audience demand data can be a valuable tool for entertainment industry professionals to make more informed decisions about content valuation, acquisition, distribution, programming, and marketing. By looking at the data for "Supernatural," we see how demand insights can be leveraged for strategic decision making.
Supernatural's travelability to Turkey in the last 30 days is 45%, which means that the audience demand for Supernatural is 45% of the demand in its country of origin, Canada. Click through to another market to discover how well Supernatural travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supernatural is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supernatural, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Supernatural in Turkey. We provide our partners with valuable TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.