The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is essential in making informed content decisions. In March 2024, the United Kingdom data for "Dickinson" illustrates how demand is a powerful tool to help entertainment companies understand the popularity of a show, how it compares to its genre competitors and how it's perceived on a global scale.
Based on the performance of "Dickinson," demand data showcases its high demand levels. The audience demand for this show is 2.9 times higher than the average show in the United Kingdom over the last 30 days, highlighting its strong demand levels. Das this show achieved only accounts for 8.6% of all TV shows with this level of demand, it's vital in reinforcing the show's unique position within the United Kingdom market. Furthermore, with demand for this show increasing in recent times, leveraging demand data could help executives understand what content is resonating with their audiences and why.
The Parrot Pulse for "Dickinson" gauges its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. With good ratings across all six, executives can rationalize its popularity on an international level, and its potential to drive subscriber acquisition or retention. In particular, the study of travelability, longevity, and momentum over time helps to determine the potential impact of "Dickinson" and its potential to remain popular and drive audiences, making it an excellent candidate for content valuation.
Through analyzing the show's top ten global markets and cross-referencing it with the audience demand metric, content decision-makers can gauge the show's performance on a global scale. "Dickinson" tops all markets and achieved a high audience demand of 6.4x in the United States, maintaining it as the show's number one market globally. Comparing the global figure to the United Kingdom numbers highlights that "Dickinson" performs well in the global market as well as in individual markets.
As a valuable tool for content decisions, demand data can assist executives in content valuation, helping them determine how much a show is worth, its baseline value, and its ability to drive subscriptions or mitigate churn. Furthermore, data from cross-referencing the show's demographics, genre, and demand data can offer deep insights into what the show's viewers like, what genres are resonating, and what producers should focus on to attract new subscribers to their SVOD service.
In conclusion, with demand data being one of the most effective and essential tools for entertainment executives, analyzing the data available, such as the performance of "Dickinson," could help them better understand a title's potential value and make informed content decisions based on data-driven insights. Whether it's for content valuation, programming decisions, distribution, or acquisition, demand data can offer deep insights into audience preferences and showcase the potential for a show's success.
Dickinson's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Dickinson is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Dickinson travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Dickinson is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dickinson, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Dickinson in the United Kingdom. We provide our partners with valuable SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.