The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive analyzing "Gilmore Girls" in the United Kingdom, the demand data can provide valuable insights for your content decisions.
First of all, the demand information can help you in content valuation or acquisition. For example, the show's demand in the UK may allow a better understanding of how much it would cost to acquire the show, or how much revenue it could generate in the UK market. Additionally, demand data can be used to understand how engaging a show like "Gilmore Girls" is by revealing the level of demand it is driving in comparison to other shows.
Secondly, a better understanding of the show's popularity in different markets can help with distribution decisions. For instance, examining this show's popularity in different countries around the world can provide useful information for content distributors; it can provide detailed insights about which countries might be a good match for this show and which countries may not be, and therefore where it would be best to distribute the show.
Thirdly, understanding the tastes and preferences of the show's fans can help in programming decisions. Knowing which shows fans of "Gilmore Girls" enjoy most can help executives emphasize these genres or themes in their programming lineup.
Lastly, momentum, reach, and longevity are important metrics to take into account when making content decisions. "Gilmore Girls" has outstanding performance metrics in these categories, which indicates it has strong demand and potential for a future franchise or spin-off. Evaluating this show's evolution over the past year can further support predictions of its success over the next year, which may indicate new production or acquisition opportunities in the United Kingdom or globally.
Overall, the demand data and analysis of "Gilmore Girls" in the United Kingdom suggests that it has high potential value as an acquisition, distribution, or programming decision for entertainment executives.
Gilmore Girls's travelability to the United Kingdom in the last 30 days is 28%, which means that the audience demand for Gilmore Girls is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Gilmore Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Gilmore Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gilmore Girls, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Gilmore Girls in the United Kingdom. We provide our partners with meaningful media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.